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Educating your target audience:
how to build awareness
through digital media
If your business or industry is placed
under the public microscope,
you need to inform and educate
quickly.
To get your audience on
your side, you’ve got to
connect with them online,
first.
With digital media, educating your target audience has never
been easier.
Each tweet, blog post and status update helps
spread awareness.
Here are five ways to use digital media for audience education and awareness.
1. Build brand awareness and
gain thought authority.
First things
first: you’ve
got to build
brand
awareness.
If you want to gain thought authority in your
industry,
you need people to recognize your
organization.
Once you let audiences in on
your brand’s personality,
objectives and purpose,
they’ll begin to rely on you as a trusted source of information.
2. Influence opinions.
Don’t underestimate your
ability to influence your
online community.
Opinions expressed
through digital media
can be incredibly
persuasive.
you have the opportunity to provide new, mind-
opening information and sway opinions in your
favour.
With each online post,
Through digital media, you can:
• Provide perspective
• Diffuse tension
• Lessen the opposition
3. Influence government
policy decisions.
If you’re engaged in a public campaign,
digital media is key for keeping voters
informed.
For issues to work their way up
the chain of command, policy
advisors and other government personnel need to
be informed, as well.
“It is all about targeting
people who are clearly
interested in solving the
problem that’s being talked
about.”
- Bob Dearsley, Chief Executive at itpr and The B2B Marketing Lab.
4. Provide the media with accurate
information.
Make it easy for media to get consumable
information so they don’t
spread inaccuracies
and rumours.
In order to keep myths from
spreading, keep the media up-to-
date with real stories and
facts, via your online content.
5. Tell a great story.
People aren’t interested in being “preached” to.
If you want to maintain your audience’s attention, you’ve got to
get them invested in your story, first.
There’s tons of online content that your
organization has to compete with.
Stand out from dull, run-of-the-mill content by using storytelling techniques.
“Make every effort possible to engage readers with a
story that sparks their interest.”
– Business 2 Community
Simply put, if you don’t have a digital strategy, you’re missing out on opportunities to create
awareness and interest.
Don’t let others speak on your behalf; get active online and teach people a thing or two
about your business!
www.communicatto.com