Ed Weatherall

The Big Five

OpennessHow open to new

experiences, artistic interests,

abstract thought

Closed: 31%

Open: 69%

The Big Five

ConscientiousnessHow organised, diligent,

competent, dutiful,

achievement striving

Unconscientious: 47%

Conscientious: 53%

The Big Five

ExtraversionHow outgoing, gregarious,

high activity, positive emotion

from high activity

Introverts: 40%

Extravert: 60%

The Big Five

AgreeablenessHow ‘warm’, tender minded,

sentimental, trusting, modest

and to some extent friendly

Disagreeable: 45%

Agreeable: 55%

The Big Five

NeuroticismHow anxious, tendency

towards depressive thought,

vulnerability, even hostility is

predicted by this

Emotionally stable: 35%

Neurotic: 65%

Ogilvy Lab Day Attendees

busy people, with short attention spans

who like things to be dramatic and

emotional

Prone to

abstract

thought and

extremely

open to new

experiences

They find the miracle

of childbirth pretty

amazing.

Sales People

They don't like being on

their own, won't just sit

back and listen.

Likely to go running

after an argument.

Account Managers

Practical thinkers and good

listeners. They're

comfortable in social

situations, but are happy to

be on their own.

At a party, they're

the ones telling

the jokes.

Client Marketers

Logical thinkers who like to

take the driving seat.

If something breaks,

they go to find the

instructions.

Planners

Practical thinkers who enjoy

their own company.

Likely to turn up

late, and get angry

when things don't go

their way.

Creatives

Abstract thinkers who feel

inspired when they're alone.

Girls drink pints

and boys wear

makeup

In evolutionary terms, we began as physical organisms, single cell creatures

responding to simple stimuli. At this point we were purely physical.

The Evolution of The New Me

…and zooming through evolution a few billion years we arrived at

an aware and feeling being


…and more recently, another part of us has

appeared – our digital me


In the last 12 months, we have seen an explosion of new technologies linking the physical

and digital self – Quantified Self.

Clever devices designed to process physical data


VisualDNA is a technology that connects our digital

being with our emotional self.


We enable connections for a more complete relationship between all aspects of ourselves with

the potential of making the digital world more real and a more complete representation of our

true self.


Edward WeatherallClient Director

T: 020 7749 0219 / M: 0771 509 1536

[email protected]

@edweatherall

Marketing

Ed Weatherall