Embed Size (px)
Citation preview
ECONOMÍA CREATIVA
CONSULTANCY creates
development strategies, policies
and brands that shape the future
of places and businesses around
the world
LUXURY IS CHANGING
Switch on to new luxury!
Be passionate, feel free, nonconformist,
explore new worlds, experience life like
never before. New luxury is to be brave to
be yourself.
Brands and businesses have to research who
their customers are in order to be part of
their universe.
3
#StoryTelling
#FaceYourFears
#PowerPlayers
4
Millennials on command
Lifestyle: personal universe
#StreetStyle
Nomads
Timex
to
explore
the
World
Leigh Lezark of
The Misshapes joined
Michael Kors
Jet Set Experience
in Shanghai
SUNDAY 12:00PM
Easy going
Asians
embrace
New
Luxury
Look
Less aspiration,
more inspiration
Fashion inspired
by Art Masters
Dreaming new collections
Iconoclast project by PRADA
Chic look
on Instagram
Your iPad, Your ART
Leica PhotoPark
community
Luxury store
Entrepreneurs
Jet set playlist
Jet set entrepreneurs
Creative Team
Building
Feel local
Airbnb
Adrenaline boost
Seeking new lands Iceland glaciers
> Discover New Luxury THE EXPLORERS. Millennials and entrepreneurs are shaping
new luxury They want to set their own trends, they want to discover what is next. They are open
Time, flexibility, simplicity, dynamism and adventure are what they value more than
just money or exclusivity
They are seeking unique lifetime stories
UNIVERSE. Luxury is not anymore an exceptional product.
Now luxury is a lifestyle. People are looking for multidimensional experiences that allow them to explore
themselves. They want to be inspired by art, culture, folklore, sports, adventure,
gastronomy, travel…
They want to discover new lands and rediscover familiar ones
They communicate, they engage, they share their intimate stories and moments
through social media, specially on Instagram, Vimeo, Pinterest and Snapchat 27
> Design New Experiences CREATE. Businesses, Brands and Destinations have to create
an unique and personal universe that people want to
experience Discover who your clientele is through bespoke research and focus groups
Train your staff and management. Develop your team creativity through personalized
workshops
Create unique and multilayered experiences mixing art, culture, design and fun
COMMUNICATE. Tell the STORY! Be emphatic, engage in a meaningful dialogue with your community
Tell stories about your brand’s personality and your unique universe
Be social, share & engage with your audience through creative copy, images and
videos
28
> Credits METHODOLOGY & SOURCES. We have researched online
sources and social networks from major luxury brands around
the world, bloggers and trend makers.
BRANDS APPEARENCES. Michael Kors, Prada, Apple, Fiat,
Karl Lagerfeld, Airbnb, Timex, Leica, FarFetch, The Luxury
Closet 29
For more insight, bespoke research, focus groups, and
creative content please contact us or visit
www.economiacreativa.eu
Antonio Carlos Ruiz Soria
Justyna Molendowska-Ruiz
