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Strategic Approaches to Sustainable Revenue

eCoast Marketing Overview Presented at the SiriusDecisions 2015 Summit

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Page 1: eCoast Marketing Overview Presented at the SiriusDecisions 2015 Summit

Strategic Approaches to Sustainable Revenue

Page 2: eCoast Marketing Overview Presented at the SiriusDecisions 2015 Summit

ListsTele-Prospecting

APPOINTMENTSETTING

VERIFY

SALESDASH PORTALCONCIERGE LEA

D

GE

NE

RATIO

N

WEB

LEADS

PROSPECTS

MA

RK

ETIN

GS

TR

ATE

GY

ABM

SEO

PARTN

ER

CAMPAIGNS

DIGITAL

DATABASECRM

Call Blitz

BRANDING

Marketing

PO

RTA

L

CLEANSING

Page 3: eCoast Marketing Overview Presented at the SiriusDecisions 2015 Summit

Demand Generation Services

Data/Lists

Tele-Prospecting

CallBlitz

Marketing

empower sales

energize the

channel

expand your

pipeline

Page 4: eCoast Marketing Overview Presented at the SiriusDecisions 2015 Summit

Who is eCoast

14

Years In Business

70+

DirectSupplier

Relationships

3,500+

Indirect Channel Clients

80/20

% of Business

Outbound / Inbound

Page 5: eCoast Marketing Overview Presented at the SiriusDecisions 2015 Summit

We Build Relationships

Page 6: eCoast Marketing Overview Presented at the SiriusDecisions 2015 Summit

EMC Advanced Storage Division

eCoast account team is highly skilled and able to produce the qualified leads that our field sales team requires. Sayra ChoreyGlobal Marketing Planning & Operations, EMC

Page 7: eCoast Marketing Overview Presented at the SiriusDecisions 2015 Summit

Tele-Prospecting Services

Appointment Setting

Outsourcing to eCoast is a more efficient, effective

way to secure new business

meetings

Lead Generation

By partnering with eCoast, your

sales staff can focus on what they do best: making sales

Tele-Qualification

eCoast can ensure a good

turnout by driving qualified

prospects to your events

Page 8: eCoast Marketing Overview Presented at the SiriusDecisions 2015 Summit

HP Networking

eCoast has been invaluable in helping us create and drive our lead generation engine that has consistently produced staggering results quarter over quarter.David AronField Marketing Manager, HP Networking

Page 9: eCoast Marketing Overview Presented at the SiriusDecisions 2015 Summit

Making ideas

come to life

WebDesign

Content

SocialMedia

GoogleAdWords

Integrated Marketing Services

Email

SEO

Print

Page 10: eCoast Marketing Overview Presented at the SiriusDecisions 2015 Summit

Enhancing digital

marketing

Page 11: eCoast Marketing Overview Presented at the SiriusDecisions 2015 Summit

Enhancing digital

marketing

Page 12: eCoast Marketing Overview Presented at the SiriusDecisions 2015 Summit

Brocade Networks

An eCoast key differentiator I have not seen in working with other vendors is the collaboration we have, it is truly a partnership and this is key for our success.Shannon CuthbertsonManager, Americas Demand Generation, Brocade Networks

Page 13: eCoast Marketing Overview Presented at the SiriusDecisions 2015 Summit

Data/List Services

GUARANTEED 100%

DeliverabilityExpand your reach and reach new prospects

Quick turnaround

GUARANTEED 75%

AccuracyGreater accuracy than the industry

average

Quick turnaround

GUARANTEED 2-3 Contacts Per Account

Built around key accounts and titles

SMB, Mid-Market, Enterprise

HOUSELIST

ACCULIST75

ACCOUNT-BASED

MARKETING

Page 14: eCoast Marketing Overview Presented at the SiriusDecisions 2015 Summit

Case Study: Tele-Prospecting

10,650 Leads Received

46,863 Activities

2,170 Opportunities

$15.2 MPipeline Generated

$1.79 MClosed Deals

Imagine Achieving Results Like These!*

*Individual results may vary.

Page 15: eCoast Marketing Overview Presented at the SiriusDecisions 2015 Summit

26 Partners Participated

12.4 Estimated Leads Per Partners

323 Total Estimated Leads Generated

Case Study: Email and Telemarketing

$23.7MTotal Estimated Lead

Value

$914,226Estimated Lead

Value Per Partner

Successful Cross-Sell Upsell Campaign*

*Individual results may vary.

Page 16: eCoast Marketing Overview Presented at the SiriusDecisions 2015 Summit

Trilogy Solutions

Your efforts have not only helped generate a $20K tape drive opportunity but a $177K Microsoft opportunity! Thank you!Brad Bethune, Trilogy Solutions

Page 17: eCoast Marketing Overview Presented at the SiriusDecisions 2015 Summit

Concierge ServicesCollaborateAssess strengths & weaknessesIdentify desired outcomesShare best practicesPrescribe solutionsDefine campaign goals

MeasureSet target metricsEstablish benchmarksMonitor progressRedirect as needed

MeasureRegular campaign reviewsManage resultsMake adjustmentsExceed expectations

CommunicateCommunicate regularlyCampaign wrap upsQuarterly reviews & planning

Page 18: eCoast Marketing Overview Presented at the SiriusDecisions 2015 Summit

The eCoast Difference

Highly trained marketing and sales

professionals

Concierge services

ensure we drive the right

results

Exceeding expectations

with measurable

results