EASTWEST Public Relations Group Credentials

EASTWEST Public RelationsPublic Relations services in Asia since 1995

CHINA

www.eastwestpr.com

Singapore | Beijingwww.eastwestpr.co

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GETTING CLIENTS NOTICED IN ASIA SINCE 1995


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Who We Are

EASTWEST Public Relations is an independent PR agency specializing in integrated PR, digital and social media communications.

Founded in 1995, we now have offices in Singapore, China and India, representing clients ranging from high-tech start-ups to consumer electronics company to professional service firms in Asia - and beyond.

Working with a world-wide network of partners, we has helped over 400 clients become recognized in 12 Asian countries.


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Where We Are


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Why work with us ?


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EMEA Belgium

BulgariaCroatiaCzech Republic

France Germany

HungaryIrelandIsrael

Italy Netherlands

Norway

NORTH AMERICAUSA Boston, MA New York Phoenix, AZ San Francisco, CA Washington, D.C. Portsmouth, N.H.

LATIN AMERICA Argentina Brazil Chile

Colombia

Mexico Panama

Peru

Poland Portugal

RomaniaRussiaSerbiaSlovakiaSlovenia

South Africa Spain

SwedenSwitzerlandUkraine

United Arab Emirates

United Kingdom

We work with a worldwide network of partners:

80 offices 50 countries 1500 + employees

Global Network


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Client Portfolio


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The Chartered Institute of Public Relations

Organizational Relationship


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PRACTICES

Consumer Electronics Technology Healthcare Automotive

Energy & Utilities Broadcasting Finance

EXPERTISE

Corporate Communications

Research & Measurement Media RelationsB-to-B

Communications

Internal Communications

Reputation Management

Education

Media Training

Social Media Engagement

Digital

Market Entry SupportChinaGoAbroad Corporate Social

Responsibility

What We Do


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Researching Client’s positioning and landscape

Understanding of strengths and weaknesses

Identifying PR strategies to achieve business objective

Planning course of action for execution of the campaign

Measuring deliverables and measurement of results

Our Methodology


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► We assist clients in every step of planning and implementing a media campaign.

Our Work


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► Our understanding of the broadcast and print media ensures targeted and comprehensive coverage of our clients’ messages to a worldwide audience.

Our Work


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► Our talents and backgrounds are diverse, offering the creative fusion of strategic communications with video production and creative design.

Our Work


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Digital

Our Work► Our social media experts create and lead powerful social media campaigns that produce results and drive traffic, sales, and revenue for our clients.


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Manufacturing & Engineering

Case Study


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Briefing

Morgan Advanced Materials (MGAM) is one of the largest UK manufacturers of carbon and ceramic products for industrial use. EASTWEST PR was appointed to generate media exposure during its senior executives Shanghai visit in June 2014.

Approach

EASTWEST PR proposed a press event held during this visit in Shanghai, and delegated 3 bilingual PR consultants to be onsite throughout the entire event to help with media reception, onsite media management, event hosting, and facilitating one-to-one interviews as well as video interview for MGAM’ CEO among Chinese trade and mainstream business media outlets, this integrated approach combining press event, interview and video interview.

Results

9 media in attendance to the press event

55 media clippings generated within five days of the event

2 exclusive interviews conducted with client’s CEO including

Bloomberg News and China Business News Weekly

1 event highlights video with an interview with client’s senior executives filmed, edited and published

MGAM Global Executives Visiting China Shanghai Press Briefing


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Lifestyle &Automotive

Case Study


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Morgan cars Breaking into the Chinese market

Brief

Malvern Morgan Cars (Beijing) Co. Limited, the appointed general dealer in Beijing from Morgan Motor Company in the U.K. is announcing the opening of its 1st flagship showroom located in Beijing. EASTWEST PR was appointed to help organize a press event for Morgan Cars’ showroom grand opening in Beijing on June 18 2013.

Strategy

EASTWEST leveraged a comprehensive PR approach to increase Morgan cars’ brand awareness among a wide range of local media from general business to the Auto industry, spread the news that Morgan cars can now be purchased in China through its appointed general dealer Malvin Morgan (Beijing) Co., Ltd within a period of 6 months, as well as announcing Morgan Cars’ “China 250 wings” Campaign with WheelsPlusWing to drive more attention to the Morgan brand. The agency was also coordinating with the British embassy in Beijing to have the British Ambassador attending the launch event as the Guest of Honor.

Results

30 media outlets from general business and auto sectors attended the launch event including both Chinese and International media5 media interviews arranged with Morgan car’s spokesperson1 event highlights video filmed, edited and published after the event

http://www.eastwestpr.com/our-work/case-studies/morgan-cars-breaking-into-the-chinese-market/


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Case Study

Lifestyle & F&B


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Brief

Britain’s internationally renowned AGA Rangemaster Group, known for 300 years of innovation and design, held its China launch event at China World Hotel in Beijing on 27th March. Guest of Honour Michael Charlton, Minister Counsellor for Trade and Investment, Business Community leaders including China-Britain Business Council and William McGrath, CEO of AGA Rangemaster Group, together with 150 guests as well as media attended the launch event.

Strategy

EASTWEST PR took a tailored approach to raise AGA’s visibility among local media as well as leading bloggers across general business, F&B and lifestyle sectors, drive media coverage and provide a platform for AGA’s spokespeople to deliver the message of AGA’s interests and commitment in China, and is ready to bring a family oriented lifestyle to Chinese consumers.

Results

22 media outlets from general business, design, F&B and lifestyle attended the launch event2 exclusive interviews arranged with AGA Rangemaster’s CEO from China Business News weekly and China Daily Newspaper

The British heritage brands AGATC and Redfyre China Launch Event


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Education

Case Study


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BriefIn October 2014, Professor Dame Julia Goodfellow, Vice-Chancellor of The University of Kent, one of the top 20 educational institutions in the UK, led a delegation to Beijing to learn more about China’s policies and priorities in higher education in order to inform Kent’s own future direction. EASTWEST PR was appointed to design a three-day China Campaign, and help maximize this visit of activities with both local media and relevant stakeholders for the VC delegation in Beijing.

Strategy

EASTWEST suggested a comprehensive communication approach covering both PR and key stakeholder engagement, to increase Kent’s visibility among local media, drive media coverage and provide a platform for Kent’s spokespeople to deliver the message that Kent is the UK’s European university with focused areas in Science, Social Science and Humanity

Results

26 pieces of media coverage were generated following the China visit, including press briefings, press release and 1 video interview with the Vice-Chancellor

Vice-Chancellor Delegation of the University of Kent China Campaign


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Government

Case Study


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UAE Zayed Future Energy Prize China Outreach Campaign

BriefThe Zayed Future Energy Prize, an annual award of $4 million prize, is established by the UAE leadership to recognize and reward excellence in renewable energy and sustainability. Launched in 2008 and managed by Masdar, the Prize represents the vision of the late founding father of the United Arab Emirates, Sheikh Zayed bin Sultan Al Nahyan.

Approach EASTWEST PR took a holistic communication approach to tackle these challenges from both PR and non-PR perspective. The overall 6 months campaign covered communication through a whole range of media, social media and digital channels, and fully utilized a high profile VIP dinner event that the UAE Embassy held in honour of Mr. Wang Chuanfu, winner of the Zayed Future Energy Prize 2014 Lifetime Achievement Award on May 29th in Beijing.

Results4 media in attendance to the press briefing

40 media clippings generated within one week of the event

7 Chinese potential applicants individual meetings set up and on-site support

17,254 views of the localized Chinese winner testimonial video of BYD Mr. Wang Chuanfu, one month shortly after the video published


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NGO

Case Study


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IEEE Press conference during the Smart Grid World Forum

Brief

IEEE is the world’s largest professional association dedicated to advancing technological innovation and excellence for the benefit of humanity. IEEE was looking for PR support in China prior to the Smart Grid Word Forum (SGWF) taking place in Beijing from September 28 to September 29, 2011.

Approach

EASTWEST leveraged creative PR tactics to increase IEEE’s visibility, get coverage for IEEE and IEEE’s spokespeople among Chinese clean energy and mainstream business media outlets, this integrated approach combining online, social networking and media relations.

Results

28 media in attendance to the media roundtable

90 media clippings generated within three days of the event


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Renewable Energy

Case Study


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SolarMax’s Swiss Quality Inverters on Display at the 2012&2013 SNEC ExpoBrief

SolarMax, the world’s leading Swiss manufacturers of grid-connected solar inverters, exhibited at 2013 SNEC PV Power expo in Shanghai. EASTWEST PR was appointed as SolarMax’s local PR agency to build its brand image in the Chinese market around SNEC. Approach

EASTWEST utilized a major exhibition in the PV industry held annually in Shanghai to build SolarMax’s brand visibility among local trade media. SolarMax’s thought leadership in the PV industry was further enhanced through live video interview with SolarMax’s spokesperson. This integrated PR approach included digital and media relations.

Results

8 media interviews arranged and conducted with industry media during SNEC

2 press releases distributed among national business and clean energy media, generated over 30 media pick ups

1 video interview produced by EASTWEST and published by 3 major trade media, with 4,676 views in total within one month after the expo


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Leadership

Founder and ChairmanBeijing, ChinaE: [email protected]: +86 139 1073 1967

Jim James

Associate Director Bangalore, IndiaE: [email protected]: +91 9945266885

Sanjay Bose

Associate Director SingaporeE: [email protected]: +65 9816 4529

Melinda Ilagan

Associate Director Beijing, China E: [email protected]: +86 138 1036 1400

Nicole Fan


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Associate DirectorSingaporeE: [email protected]: +65 6222 0306M: +65 9816 4529

Melinda Ilagan

Contact Us

Associate Director Beijing, China E: [email protected] Tel: +86 (10) 6582 0018M: +86 138 1036 1400

Associate Director Bangalore, IndiaE: [email protected]: +91 80 4031 4151M: +91 9945266885

Nicole Fan

Sanjay Bose

Bangalore, India印度班加罗尔

www.eastwestpr.com

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EASTWEST Public Relations Group Credentials