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This was presented at the Ad2 Student Advertising Summit at the University of Minnesota on 2/7/2014.
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Ad2 Student Advertising Summit
@adamdince
Contributor to:
Experience across best-in-class brands
• Publicly traded company
• 3-4 million small business
customers
• 5,000 banks and financial
institution partners
• 14 million lifetime customers
and 7-8 million active
customers in our direct to
consumer segment
• Since 2004, we’ve made 14
strategic large acquisitions
and counting
Earned Media /Inbound Marketing
Non-Paid (Not advertising)
Online WOM Marketing
Paid Media Paid (advertising)
Owned Media Web Properties
Job Examples: Web Designers Web Developers Copywriters Graphic Designers
Job Examples: PPC Specialist Paid Media Manager Digital Media Planner Media Buyer
Job Examples: SEO Community Manager Growth Hacker - Eww Content Strategist
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All with $0 ad spend!
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Source: Google Trends, 1/2014
Source: HubSpot, 2013
Image Source: searchengineland.com
Image Source: newfangled.com
Image Source: smallbiztrends.com
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