E014: Tim Paige – Converting Your Podcast Listeners to Paying Clients

The Coachzing Show E P I S O D E 1 : T H E B A C K S TO R Y

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Author, Speaker, Coach, Therapist, or Health Professional? Want to write a book without writing?Let’s work together: http://www.coachzing.com

Featured Guest: TIM PAIGE

Your Host: DOUG FORESTA

http://www.coachzing.com

EPISODE 14:

Converting Your Podcast Listeners to Paying Clients




The Coachzing Show E P I S O D E 1 4 : T R A N S C R I P T

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!Our Featured Guest: Tim Paige is the host of ConversionCast podcast and the Conversion Educator for Leadpages.net

!In this episode Tim talks about his favorite content creation strategies, and how you can convert more podcast listeners to paying customers and clients.

In This Episode, You'll Discover: ✓ Tim’s favorite conversion strategy and why it is helping him “crush it” in his business

✓ How a TV star helped Tim go viral with his podcast

✓ What you ABSOLUTELY need to know before you even think about starting a podcast

✓ Specific tips for converting podcast listeners to paying customers and clients



EPISODE 14:Converting Your Podcast Listeners to Paying Clients Listen Here: http://www.coachzing.com/podcast/e014-tim-paige/

http://www.coachzing.com/podcast/e014-tim-paige/

http://www.coachzing.com/podcast/e014-tim-paige/



Tips From The Episode: ✓ Have a specific giveaway for your podcast

✓ Focus on getting listeners and readers to taking an action from your content

✓ Don’t be afraid to reach out to podcast guests, even if you think you could never get them on

✓ Make sure to focus on offline strategies as well such as attending in person networking events

Links & Resources: ✓ Leadpages

✓ Conversion Cast Gift

!!!!!!!!!!!



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Introduction Welcome to the Coachzing show, dedicated to helping you work less, work more and help more

people for creative content marketing. This show is brought to you by Coachzing.com, a

marketing and publishing company for people who help people. And now here's your host, Doug

Foresta.

!Doug: Hello, welcome back to The Coachzing Show, the show that helps speakers,

coaches, therapists and authors work less, earn more and help more people through creative content marketing. Each day Monday through Friday, we bring you the best of the best, and today is definitely an example of that.

! I have Tim Paige with me today. He hosts the podcast, ConversionCast. He's

also the conversion educator at LeadPages.

! I know that many of you probably use LeadPages, so I'm really excited to have him

on and we're going to be talking about conversion.

! We talk about creative content marketing, but you could have the most creative

content in the world but if it's not converting, if you're not converting people into your world, you're not bringing them into your email list or they're not buying your products and services, then it really negates the entire purpose of having content.

! Having said that, I'm really glad to have on Tim Paige, and we're going to talk

all about conversion. Tim Paige, thank you for joining me.

!Tim: Doug, thanks so much for having me. I'm excited to be here. This is going to be

hopefully really valuable. I'd love to help some coaches just crush it.

!Doug: Yes, thank you, and that's what we're here for, is to really get the best of the best.




http://www.conversioncast.com

http://www.leadpages.net



Content Marketing Strategy (01:14)

Doug: One place to start would be what's your favorite content marketing strategy for

getting conversation?

!Tim: Well, right now I'm crazy about podcasts. We've done a lot at LeadPages. Our

content strategy is just insane, YouTube and blog posts and social media and everything.

! But I'm really loving the way podcasts are turning into this really effective vehicle for

connecting. We're converting extremely well on a per-episode basis, to get them on

our email lists to eventually convert them to paying customers.

! So yeah, I'm loving podcasts.

!Doug: I'm pretty partial to them myself. That's awesome. What do you think it is about

podcasts that make them so effective?

!Tim: Well, there's so much in terms of the personal connection that you can

experience from a podcaster.

! Somebody listening to a podcast, they are doing something else in their life,

whether it's working out or whether it's driving to the office, whether it's doing the

dishes.

! They're doing something else, but they've got you kind of pumping into their ears

and sharing this stuff, and hopefully it's valuable stuff that you're giving them.






! You're just kind of wiring yourself into their brains, and in doing so they hear your

voice, they hear your tonality, which is hard to get across in a blog post or even a

social media post.

! So it makes it so personal. And then they kind of know who you are.

! Chris Ducker says this all the time. He says people want to do business with

people. They don't want to do business with business.



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