5 e-commerce pitfalls

Patrick Marck – Director FeWeb

(and how to turn them into

youradvantage)

1.Just start

1.Think before

you start

Strategy• Measurable goals

• Specific actions

Business Plan• Product

• Price

• Place

• Promotion

• People

2.The Internet is

for free.

Invest in • Back office automation• Web design & User interface• Findable information• Reviews & social endorsement• Upsell opportunities• Optimisation for mobile

2.Your budget is

key

3.People will

find me

3.

Invest in

advertising

Focus on

Conversion

&

Measurement

4.All visitors are

buyers

4.Visitors must be led to the

checkout

Sales funnel optimisation: the shortest way to the checkout

Easy checkout- Trusted payment partners- Transparency of delivery options and prices- clear and short entry forms- Receipt with product details, refund policy, purchase

confirmation

5.Take

consumer trust for granted

5.Show you’re

worth it

• Design• Transparancy

(prices, guarantee, delivery, refund, customer service,…)

• E-Commerce quality labels• Social endorsement

Join us!

patrick@feweb.be

THANK

YOU !