Upload
ecommerce-cosmos
View
119
Download
2
Tags:
Embed Size (px)
DESCRIPTION
The Shopko Brand does eCommerce email marketing better than 90% of the stores we have seen but can still improve on some onboarding practices. Take a look at what we discovered.
Citation preview
eCommerce Email OnboardingWith Shopko
Great Offer. $5 off $25 +
Why Do You NeedAll That Info?
First and Last Name?(We Just Met Shopko)
Post Subscription Email
Thank you for thankingme, and setting myexpectations
We could haveadded an empatheticvisual to connect with consumers
The 1st Impression
Subject and PreviewText Look Good. ButWhy don't you sendemails from a person?
Thank you for thankingme!
The Preferences & Unsubsribe
Asking about email frequency. Mucho Gusto! Put the consumers in control
The Preferences & Unsubsribe
Wow super fancy with the survey, why not just lead me back to social media? How many people fill that thing out?
Hit Us Up To PerfectYour eCommerce Email
Onboarding
Emails So Good Dogs Even Love Them