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Let Margie plan your next winter
vacation!
4567 Main StreetRaleigh, NC 02134
718.555.1234
www.margiestravel.com
margie’s travel
E - BROCHURE AND E - LEAFLET
Booklet brochures are made of
multiple sheets most often
saddle-stitched, stapled on the
creased edge, or perfect bound like
a paperback book, and result in eight or more
panels.
Brochure fold arrangement:
E-Brochures are great to use for:Product Catalogs
Tradeshow Informational
Portfolio ShowcaseSeasons Greeting CardsPromotional Newsletter
Touch Screen Applications
Online Instruction Manuals
Photo Albums
A brochure is an informative paper document (often
also used for advertising).
An e-brochure is a digital brochure
that can be emailed to potential clients or made available for download on your website or
blog
EBROCHURE
Use Proper fold type with a
readable font
Use Appropriate template
Choose colors that represent your brand and your
product
Decide on a topic for your
brochure
Creating your own E Brochure
Use high quality
photos and Spend a lot of time on the front cover
design
Creating your own E Brochure
• Grab Attention
Use headlines
and subheads in
order to structure
your information
Stay focused on your target
demographic
Write the content using short sentences.
Avoid copyright infringement
Check the facts
Creating your own E Brochure
•Create Interest
•Long Term Effectiveness•Organize
Information
The 5 W’s and one H• Who is the business or
sponsor? • What is the service or
event? • When is the event? Give the date, time of the event or business
operation hours.• Where is it located?
Include a map that shows major highways.• Why should anyone
attend, use your service, shop at your store, visit
your website, or take action if this is a public
service?How can they take the action you want (for
example, make reservations)?
User StatisticsReport
Security
GlobalReach
PersonalizationRegular Updates
Go Green & Save Money
FEATURES OF E BROCHURE
Sharing
Multimedia Options
Forms & DataCollection
E-commerce & Secure Payments
Digital Magazine Solutions
Interactive Features
FEATURES OFE BROCHURE
HTML5 & Mobile Device Compatibility
What can an E-brochure do for your
business?
CMS(Control Management
System) Cost savingsIncrease market contactReduced response time Increased speed of client
responseConvenience
FlexibilityAudience specific
Easy to read and use
FEATURES OF E BROCHURE
A sheet of paper advertising
something, usually a single sheet perhaps
folded in two.
Not more than 2 pages
Folded
Points or in one sentence
Description in points about the product or
an event
LEAFLET
A small book that usually has many
pictures and information about a
product, a place
4 to 8 panels
Folded or stapled
One paragraph to fully detail
Descriptions of the company, a few
highlighted products or about an event
DEFINITION
Size
Folds
Information
Contains
BROCHUREDifference between brochure and leaflet
LEAFLETS
E-LEAFLET
Is a marketing tool designed to increase business or promote a business.
It gives people a better understanding of what you do, what service you provide or the quality of your product.
E- leaflets are emailed to randomly chosen people b the marketing department of the company.
PARTS OF AN E-LEAFLET
Top of a leaflet
The central section
End
WHAT DO YOU PUT IN A BUSINESS LEAFLET?
TOP OF A LEAFLET Use a headline that grabs attention
Direct offer Direct to audience Indirect News Question Command Reason why Testimonial ‘How to’
CENTRAL SECTION
Include relevant information about the event like time, date, location and contact information
Talk about the benefits Information about the items or services you provide Information to describe the benefits of choosing your company
like warranties, money-back guarantees, or low prices
END• Sole purpose of this section is to make your reader do
something• Include a short summary of benefits• Call to action
WRITE WITH THE AUDIENCE IN MIND
An effective leaflet or flyer will do three things: attract the readers’ attention, generate interest in your product and ask for the recipient for an action.
TACTICS FOR AN EFFECTIVE LEAFLET Excellent design Precise Use pictures to grab attention Be able to associate the flyer with your
business Showcase the finer points of your business Distribution; Right people at the right time Tracking
Thank You… ANY QUERIES ?
