DVEU16: Activating Your Digital Strategy

© 2016 Tealium Inc. All rights reserved.

© 2016 Tealium Inc. All rights reserved. | 2

Mike KnottDigital Strategist

Activating Your Digital Strategy10 Use Cases of Tealium AudienceStream


Your Customer journey Empathy Join the dots

It’s the Experience that counts…


Achieving Targeted Marketing

Relevant

TimeContentDetailAction

Personalised


Achieving targeted marketing

Rates Time MobileLocation


Creating your use case


Realising your strategy Build a solid foundation with your

data layer

Build up your use cases over time

Analyse

Continuous evolution


Which data dowe need?

Which channels / vendors

will we use?

Which Business KPIs will this satisfy?

What is the engagement

type?

Call to Action

Promotion

Loyalty

Relationship

Retention

Seasonal Transactional

Acquisition EmailAddress

Order Info

Customer ID

Profile InfoPurchaseHistory

BehaviouralData

Email

Social

Web

Display

Push

SMS

Mobile

Print

Affinity

Click-throughrates

Purchaserates

Revenue

AOV

zWeb traffic

SegmentationCustomerService

CancellationRate

Defining your use case


10 Uses Casesof Tealium AudienceStream

Unified & OptimisedAd Spend

Multi-channel AbandonmentRetargeting

SitePersonalisation CRM Enrichment Omnichannel

Enrichment

Message Timing Engagement& Propensity

ProgressiveProfiling

Vendor Testing Mobile / IoT


5 Uses Cases we have deployed today

SitePersonalisationMessage Timing

ProgressiveProfiling Mobile / IoTEngagement

& Propensity


Message Timing


Site Personalisation


Progressive Profiling


Engagement & Propensity


Mobile IoT


Thank you!
