Smiths News

HND Campaign

• Xmas TV Listings Campaign • 249 independent customers supported

• Distributed c.100k consumer flyers

• +1.2% vs. non HND customers

• Women’s Summer Campaign

• Launched June 2017

• 150 independent customers supporting

• c.60k consumer flyers distributed

• SN Call centres supporting with retail sell-in – secured orders from the 150 customers

Seasonality • Customer base reviewed and seasonal customers identified

• Defined Seasonal supply management strategy in place to drive availability and sales in key areas (aligned with distributors

• Key dates and events identified for 2017

• Key title focus

• Weekly reporting in place to monitor performance throughout seasonal period

• Travel seasonal plan developed with support of key retail groups

• In lifecycle performance management through SBR/AMO approach

• Bank Holiday parcels to non-EPoS stores and communication on house overstocks

General Election •Friday 9th June 2017

• A 45 minute cut-off extension for ALL Smiths News depots

• The availability of second distributions from all Smiths News depots (at publishers’ requests)

• Second distributions inbound cut-off of 7.30am

• Retail communication in place to drive awareness

• C.2,200 customers selected and available for 2nd distribution across SN network - Retailers based on volume, footfall and location

SBR • Service offer delivering benefits for 7k retailers, across 500 top titles plus partworks, specials and collectables

• Stock held back that would normally be delivered on day 1, and use retailer EPOS to replenish during lifecycle

•Replenishments based on forecasted demand or triggering of thresholds

• Delivers the following benefits:

• Increased availability - 1m sell outs prevented pa, improving Availability by 2.3%

• Increased sales - extra £7m a year

• Reduced unsolds, saving 8.8m copies for the retailers

• Reduced store stock holding reducing workload and shrink

Driving Sales - Sales Activity

Smiths News

What’s In Store New initiative from Instore & Smiths News creating an online self-compliance platform that pays customers to give visibility of products in store to distributors

• Instant, affordable access to the independent retail footprint

• Image and data capture capability

• Real time response review

• Low cost access to your products on display

• Tailored client specific survey

• Publishers get information, insight and imagery: is my POS in place, is the brand displayed as requested, is the category well represented?

• Sales uplifts of up to 13.9% seen in WIS retailers

SNapp SNapp is a free mobile application that allows retailers to manage their interaction with us online. SNapp enables customers to:

• Make alterations to their orders

• Claim for any missing titles and organise credit

• Manage their due book

• Check on status of deliveries

• Receive important operational updates and Promotional messages

• New desktop version of the app has been developed – SNapp Online

• designed to allow as many of the key customer transactions as possible to be completed at a time that suits them

• Offers industry leading functionality such as Home News Delivery ‘lock in’, EPoS download to drive sales and availability

Night Sales • 73 former Newsflash customers

• 13 of those customers were already SN customers open for news and supplies were increased from Wednesday 3rd May – all retailers saw a WOW increase in overall national newspaper sales

• 31 customers who traded with Newsflash and not with SN were set up either through City News where they were 24 hours, or their respective wholesale depot if not 24 hours

• The City News operation has grown by 1.7k copies per day since the Newsflash closure

• A further c300 copies per day are going through live news to former Newsflash customers who are not trading 24 hours

Driving Sales - Sales Activity