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Drive Your Dream with Honda
Presented by Xueyiting Li
Multinational corporation manufacturer of automobiles, motorcycles and power engines.
Power of dream: your dream is our dream —HondaQuality and innovative products Broad range of initiatives: youth, education, science and technology.
What is Honda?
Our Target and Message
Honda’s Target:Young familyBig Idea: Be the best choice for family providing reliable and quality products
#Drive Honda for every family trip
#Drive to beach with friends
Our Target and Message
Honda’s target: young generationBig idea: Be the best for young generation providing economic and quality products
Internet & Mobile Marketing
Honda website: useful and mobile friendly for current and future
customers
Mobile Apps: HondaLink, HondaLink App Launcher— for Honda owners
to use car dashboard access to Internet content without carrying
phones
What Honda did
What Honda did
Social Media
Facebook: 3762221 people like
Twitter: 668K followers
Instagram: 439K followers
Youtube: 110K followers
Pinterest: 12.9K followers
Internet Marketing
Improve search engine ads: provide related and valuable links to customers.
Make Honda website simple, easy and friendly usedBuild a “Quick links” or “Guide Links”Use blog to communicate with people
What Honda needs
Social MediaCommunicate with people moreProvide various content Adopt young social media
What Honda needs
–Larry Wall American Programmer
Born 1954
“I still drive my 1977 Honda Accord.The
part is almost all worn off.It’s still running.”