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#BestInB2B
HowtoTurnResearchDataIntoAContentArsenal
#BestInB2B
FollowThisWebinaronLinkedIn&Twitter
#BestInB2BDemandGenReport:@DG_ReportAliciaEsposito:@AliciaFiorletta
JamieFishler:@jamiefishlerKathyMammon: @MarketingMammon
Magnetic: @MagneticIs
#BestInB2B
AboutDemandGenReport§ Trackingstrategiesandsolutionsin
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JamieFishlerVP,MarketingMagnetic
@jamiefishler
PanelistsMODERATOR:AliciaEspositoContentStrategistDemandGenReport
KathyMammonSr.Director,DemandGenerationMagnetic
@MarketingMammon
Retail TouchPoints &
KillerContentWebinar
7
The eBook
CoveroftheRTPReport
About Magnetic
Intent from
450Kpartner sites
250Mshoppers
1B+active devices
ADVERTISING(Prospecting/ Remarketing)
EMAIL MARKETING
SITE RECOMMENDATIONS
10
The Challenge
+SEARCHRETARGETINGPERSONALIZATION
12
The Goals
DriveAwareness
GenerateLeads
ProduceInsights
78%ofconsumersexpectretailerstodelivertailoredemail
promotionswithoffersandrecommendations
55% currently send relevant emails
(reviews, recs, etc.)
Retail Strategies Don’t Match Up with Consumer Expectations
60% deliver relevant ads &
55% focus on site personalization
49%ofconsumersarefrustratedseeingirrelevantonlineads;39%expect
informationonaretailer’swebsitetobepersonalized
tothem
45% tailor messages on mobile apps
people are in-store
61% deliver messages tailored
to profiles
30%ofconsumersseeonlineadvertisingrelevanttotheirinterests;24%seerelevantinformationwhenbrowsingaretailer’ssite
Oneinfourconsumersexpecttheirapps(27%)andmobileads(21%)tobemorerelevantand
personal
The GamePlan
CoveroftheRTPReport
Digital & Awareness
15
Email Programs/Campaigns
16
Sales
17
Downloads
Results
18
83%NamesAcquiredwereNet-New
7%Convertedto
MQL
DoubleClick-Thru
RateforDisplayAds
342Visitsfrom
HomepageSlider
493Downloads
Social33%Engagement2.87%Conversion
WebpageTop5Generating
Traffic
Key Takeaways
❖ Don’tunderestimatethemileageofasingleeBook
❖ Usecontenttoreinforcebrandmessaging/positioning
❖ Re-purpose+re-usetostretchthevalueofyourinvestment
Thank You.
20
Kathy MammonSenior Director, Demand Generation
[email protected]@MarketingMammon
Jamie FishlerVP, Marketing
[email protected]@JamieFishler
#BestInB2B
JamieFishlerVP,MarketingMagnetic
@jamiefishler
Q&A/PanelistsMODERATOR:AliciaEspositoContentStrategistDemandGenReport
KathyMammonSr.Director,DemandGenerationMagnetic
@MarketingMammon
#BestInB2B
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