Dreamer’s Press Launch & Networking EveningA presentation by Phase 1 Events & Entertainment Pvt. Ltd.

Brief & ObjectiveDreamer’s brings to the market a new proposition which is targets advertisers, car manufacturers and consumers. !The objective is to launch this proposition to the media

Theme“Welcome To Reality, Dreams Come True”To any man, the most treasured possession is his home, a place he calls his own. After a home the most prized possession is a car. Not every household can afford to buy a car, but each one dreams of owning one. All that is about to change with dreamers.

Invite Option 1As we speak about bringing dreams to life, we will have a magicians wand and gloves packaged beautifully in a black box with red velvet in it. A card will be placed with the same, the copy on it will revolve around ‘come witness how dreams become a reality’

Invite Option 2As Dreamer’s as a proposition revolves around cars, we propose an invite that looks like the inside of one. The gears in the invite shift to reveal the messaging. The copy for the same can revolve around ‘Gear up to watch your dreams come alive’

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Registration & Décor The press delegates are given the press kit at the registration counter. !Inside the hall they are greeted with theater style seating and a stage with a curtain drawn across it.

Opening actAs the people are seated, the lights are switched off and the hall is sunk in darkness. !The curtain drops and the launch sequence begins.

Launch Concept 1: The Invisible CarA story told through projection mapping using an LED screen and a Car that is invisible for a bit.

OpeningAs the curtain drops, it reveals visuals that one would see from a moving car. The VO speaks about how next to a house, a car is man’s most treasured possession.

Opening Contd.

It brings up the feeling of nostalgia, adventure and freedom that we associate with a car journey. But to a vast majority of people in India, a car remains a dream. With dreamers, that is set to change. Welcome to reality. Dreams come true.

The Car Purchase

At this point the car stops at a showroom covering a part of its facade. The LED backdrop parts and two people exit from the door of the showroom. One of them is a customer, the other is the sales executive of the showroom. They shake hands. The key to the car is handed over. The customer walks towards the car (it is still invisible), opens its door and gets in.

Introduction To Dreamers

The projection on the surface of the car changes to show a few advertisements. Through the car window, we see the drivers face (projected on the car window.) (The audio track - little help from my friends starts playing) The Voice Over takes the audience through the steps to owning their dream car.) Supers appear on the LED screen in the background

Time Passes By

As time passes the man’s hairstyles change as do the ads on the car. The car is decorated and it now shows a bride and groom. At this point the ads could change to family focused brands. A child is born and is seen in the back seat. The ads on the car could be around baby care. The LED shows a calendar flipping by.

The CloseThe VO describes that car is now reaching the end of 3 years. Once again the car comes to a halt outside a showroom, the family gets out of the car and 2 people peel off the advertisement and hand over the key to the family. The family then drives the car off the stage.

Launch Concept 2: The MusicalA story told through fake press conference and a few fun songs composed for the event.

The Fake Press Delegates

As the curtain drops, it reveals a car on stage as well as a person wearing a Dreamers T- Shirt. He begins by saying that how may people dream of owning cars and that now thanks to dreamer’s these will become a reality. Fake press delegates pounce on his statement by firing a rapid fire set of questions.

A Few Questions

•What’s the catch •Are you saying you’ll pay for everything? •Is there a hidden agenda? •Will the people get a service warranty if they bought it from dealership? •Are these old broken down cars? Are they recycled cars?

The MusicalAs the questions get faster and faster, they turn into a rhyme. From there the presentation becomes a musical. The planted reporters and the Dreamers representative present the service offerings in the form of a jugalbandi that is a mix of singing and poetry.

The Q & A SessionA the opening act is followed by open forum for Q & A between the Press representatives & the Dreamers delegates

Evening SessionFor the evening, the décor can be changed to colorful in lit cocktail tables. !The evening will begin with the launch sequence followed by a forum open for networking. !To add to the glamour of the evening, we can have light non – intrusive entertainment in the form of a 3 piece band.

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