1. #MicroIRCE Dream up Creative Campaigns on Vine Time June 4,
2015 11:15am to 11:45am 2. #MicroIRCE Danny Gavin Twitter:
@dannygavin Guitarist Father of three boys Rabbi Gavin, MBA 3.
#MicroIRCE Danny Gavin Frank Danna Twitter: @dannygavin Guitarist
Father of three boys Rabbi Gavin, MBA Twitter: @erskine Im taller
than most people. I love telling stories. Lets chat about you, not
me. 4. #MicroIRCE The results 5. #MicroIRCE 45%YOY growth Between
Black Friday & Christmas 6. #MicroIRCE 13%YOY growth in Q1 of
2015 7. #MicroIRCE 20%Increase of direct web traffic H2 vs H1 of
2014 8. #MicroIRCE 9. #MicroIRCE Family-owned E-commerce Super
ideal cut diamonds Custom jewelry Personalized service Innovation
10. #MicroIRCE 11. #MicroIRCE 12. #MicroIRCE How can we grow our
business without spending 500 million, like our friends at Blue
Nile? Brian Gavin 13. #MicroIRCE 14. #MicroIRCE 15. #MicroIRCE
Ranked #2 only behind Tiffanys for jewelry store advertising
campaigns in 2014 jckonline.com 16. #MicroIRCE Jeweler Brian Gavin
Diamonds has produced some sparkling creative work on the Vine
platform, and for a brand this savvy with short-form content
production, success is written in the stars. Eddie Tomalin,
unruly.com 17. #MicroIRCE What made this so unique? 18. #MicroIRCE
19. #MicroIRCE Social network Short-form video sharing 20.
#MicroIRCE 6 million loops Brian Gavin Diamonds + Vine = 21.
#MicroIRCE 22. #MicroIRCE 23. #MicroIRCE 24. #MicroIRCE 25.
#MicroIRCE 26. #MicroIRCE What can we learn from this? 27.
#MicroIRCE Consistency 6 months0 months 28. #MicroIRCE Dont
oversell Be true to the platform Timely & relevant Distill 29.
#MicroIRCE Dont oversell Be true to the platform Timely &
relevant Distill 30. #MicroIRCE Dont oversell Be true to the
platform Timely & relevant Distill 31. #MicroIRCE Dont oversell
Be true to the platform Timely & relevant Distill 32.
#MicroIRCE With nearly 450k loops in a week, this ad gets straight
to the point. It uses stop motion and special effects to not only
amaze the viewer, but tug at those emotions of happiness and
nostalgia that an engagement ring can bring. Andy Smith,
reelseo.com 33. #MicroIRCE Questions
