DON’T BE BORINGPUSH THE ENVELOPE WITH THESE 10 INSPIRATIONAL MAILING IDEAS

1.Don’t waste an opportunity.

Add promotional messages to both sides

of your envelope for extra cut through.

From Horseland

2.

Think outside of the box. This mailer includes a taste strip so readers can taste the juice that is being advertised!

From Old Orchard

3.From ADMA

Use mail to support your online campaigns. This digital campaign was supported by direct

mail, email, social and print.

4. Mail is tangible. This mailer is

focusing on cut-through rates. So

the mailer is a lawn mover that smells

like fresh cut grass!

From Aus Post

From Aus Post

People are curious. An intriguing envelope achieves a much higher

open rate than any email subject line.

5.

6. Mail creates real experiences. Like this mailer which includes an

complex pull tab design to reveal a message.

From Vekta

7.

From Impact Lists

Think mailing at the beginning. Reduce costs by

putting the address block on the mailer.

This means you don’t need an

envelope.

8. Die cuts, like the corner of this postcard, can make a huge impact

on communicating marketing messages.

From Pink Piranha

From the WA Museum

9.If it’s special, make it

special. A beautiful invitation will always set the scene for

special events and functions.

For even more ideas check out Fold

Factory’s YouTube channel for real

examples from all over the world.

10.

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