Does Your Company Need a Social Media Specialist ?

We Can Help with your Social Media Needs

What Does a Social Media Specialist Do?

A social media specialist is a freelance or full-time worker who maintains and expands a client’s social networking presence. Keeping profiles and all information current, especially for dynamic clients, is a key task of a social media specialist. Social networks thrive on interesting posts, and a specialist must come up with entertaining or at least interesting content to bring in traffic. While posting content on a social network account has its own benefits, the specialist must grow the account by adding followers.

Oftentimes, people will comment on updates posted on the social network page, and it is the specialist's job to react to these comments to engage readers.

Our Company Business Logos

Ebusiness Developments Inc.Duane MalanchukPresident: Ebusiness Developments Inc. Home BusinessCompany started in July 2012E-business Consultant / Mobile Web DeveloperAAB Degree E-business TechnologyMechanic 25 yearsF4 Fighter Mechanic USAF 1980 -1984

Our Social Media Offering

More Responsibilities of a Social Media Specialist

Stale social networking accounts that rarely change often get little traffic and few followers. It is the social media specialist’s job to ensure the page is constantly changing and current. This may mean adding posts about a new product or just changing the client's social networking mood. If an account isn't kept up to date, then people will often stop following the page, which decreases the business’s online presence and may sacrifice potential sales. Most clients will have social networking pages on several social networks, and the specialist will usually have to maintain all of them.

WHAT ARE YOUR SOCIAL MEDIA GOALS ?

Let us help you reach your goals

What: What are your goals or what are you trying to achieve.Some of your Goals may be:Create brand and/or product awarenessBuild a communityShow your expertiseEducateStay top of mindIncrease your reachGenerate traffic to your websiteBuild new partnershipsProvide Customer ServiceIncrease sales, Etc.

Social Media

We Put Your Goals into Action

1. If your goal is to educate your audience we can post educational videos that can match your industry or market

2. If your goal is to build a larger community we can engage with your followers to build relationships and make new ones

3. If your goal is to send traffic to your website we can display your offers from your website on the social media websites as well as build new content

4. If your goal is to increase sales we can find clients and customers using Facebook graph search or generate an ad campaign or contest to gather more interest in your product or business

IT’S A MUST to Optimize and Use Your Home Page Images !

Cover PhotosImagesVideosTell Them Who you AreTell Then What you Do

Post Regularly & Optimize by Engagement

Post OftenPosting at random or not regularly enough can leave a negative impression on your page visitors and affect your reach. Also, posting too frequently can have an adverse effect on your Page engagement. Find your rhythm by testing your frequency and watching your numbers to optimize engagement .Creating a Content calendar can help you stay on track and makes the process easier to manage.

What Is Facebook PageRankUnderstand the Platform Facebook EdgeRank

Did you know that not all your fans see your posts? Actually probably less than 16% of your fans see your Page posts!

Edgerank determines what posts appear on a Facebook user’s newsfeed. Facebook EdgeRank formula includes:Affinity: Measures the relationship between the viewing user and the creator of the story. The closer the relationship the higher the score.Weight: Different types of posts carry different weights (photos, videos, status updates, links, etc.). The higher the weight, the higher the score.Time Decay: As a post ages it continually loses value.

Page vs. Profile vs. GroupsPages are for businesses and are entirely open to the public and search engines. Pages can also have applications and custom tabs to help engage with your audiences. You can have as many Pages as you want and there are no limits on the numbers of fans (likes) you can have.Profiles are for your personal use and represent you as a person. On your profile you have “friends”. You can have up to 5000 friends and you’re allowed to “like” up to 500 pages. You’re only allowed to have one personal profile. You can control your visibility with the privacy settings.Groups are for people who share a common interest. Group members can participate in chats, upload photos to shared albums, collaborate on group docs and invite members who are friends to group events. In Groups, there are 3 Privacy Options: Open, Closed or Secret.

What Not To Do On Your Facebook Business

Page !1. Do not use Facebook like an Amazon storefront by posting your products every single day. Remember Facebook users like to interact. Getting comments, meansmore Facebook shares and when friends comment , Facebook lets more people see the post.What to do Instead: Talk about the product your posting and build an conversation around its value,

functionality or interest. 2. Do not make posts to long, the users time span is short, try to keep the conversation going by

asking the audience to answer a question about your posting. What to do instead: Post something shocking or unusual to gain their interest. Post an image and

use the image to get a users attention, find a different or trendy image and put text over the image.

3. Do not abandon Facebook answer comments as soon as possible, someone asking about your product is similar to someone in your store asking you directly.

4. Forgetting the importance of your Cover photo and Profile image it’s a good idea to change these out regularly, your Facebook page is different that your website, it’s a great marketing tactic to change these images as the stories change and as new topics become relevant.

We Will Utilize - All Your Facebook Features

Vanity URL Post Targeting Pinned Posts Highlighted

Posts Featured Likes Custom Tabs

Events Post scheduler Offers Promoted Posts Milestone Questions

TWITTER TIPS

Twitter Define Your Brand

Do you want to specialize in one subject to attract a targeted audience? Or do you want to be more general, tweeting about numerous topics?

Methods We Use to Post on Twitter

1.) We Use Only -Two hash Tags Per Tweet2.) We Find Keywords Related to the Business3.) Our Tweets = 10 times your followers. So, if you have 50 followers, no more than 500 tweets

WHAT WILL E-BUSINESS DEVELOPMENTS POST ON TWITTER

• Will Post content everyday• We will use your specific goals to win more users followers or friends• Will Post with News, Images, Videos, Trends, Company Products ,Events , News Reports, Offerings & Contests and Social Interaction with Users• Will research web for new content

Pricing• $9hr• 10 hrs week x $9 = $90wk.

$360mo.• Will Submit Monthly Report of

Activity• Will Post on Social Media• Facebook• Twitter• Pintrest• Instagram• Billed via PayPal Subscription• Cancel at Anytime / No Contract

Starting New Social Media Accounts

$200 per account- to Start any Social Media Account

When starting new accounts, we recommend using ad spend & campaigns to bring in more users

Contact Us Anytime!

Duane R. Malanchuk

Call: (419) 902-9403

Ebusiness Developments Inc.

Email Us at: ebusinessdevelopments@gmail.com