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SOCIAL MEDIA
DIYBerlin, November 2014
My name is Cristina, without the H.I am a project manager at Asquera, we do software and organise courses, meetups and conferences.
Follow me at @crissantamarina
HOLA, CIAO, HALLO, HI
Who are you?
What is social media?
Social media is using mass means of communication
to intentionally communicate with a large audience.
RULE #1Focus on Goals,
not tools
PART 1
GOALS
ACTIVITY
What do you expect to achieve
using social media?
S - pecific
M - easurable
A - ttainable
R - elevant
T - ime-based
AWARENESS
We are out here
NEWS
You wont believe it
ACTIVITY
Dear diary, in the last two months...
BRANDING
The good, the bad
and the ugly
ACTIVITY
What do these brands bring to your mind?
Nike, Dove, Ferrari
SALES
Join, buy, change
ACTIVITY
What calls to action could you use to sell?
SUPPORT
How can I help?
NETWORKING
Keep in touch!
PART 2
TOOLS
WEBSITE
AboutBuy
Contact
WhitespaceKeywords
Call to ActionInternal links
BLOG
NewsTeam
OpinionsCollections
TitleUtility
Images
News, content, images, video...
Profilesvs
pages
https://www.facebook.com/pages/carlier-gebauer/170231019692160
# Hashtags@ handles
RT, MTDM
FFcc
choose your name wisely!
@cobot@usecobot@cobot_me@mycobot@cobotapp
hashtags
#coworking#co-working*#ec14#anniesmove#thingsdeveloperssay#thisisaterriblybadideaforahashtag
Fashion, art, graphic design…
Use boards to do marketing
Add links to your products and services
Use hashtags
PART 2
STRATEGY
TARGET
Who do you want to reach?
ACTIVITY
Who is your buyer persona?
MariaWoman, 35 years oldDiagnosed patient with food intolerance
Maria is lactose intolerant. She has removed lactose of her diet and is interested in knowing how other people are replacing milk.
She is confused about the contradictory information she finds on the internet, and knows no one with the same problem in her city.
Maria is looking for a place to meet other people with her same food limitations to exchange advice and recipes.
“Since I joined Feelgut I have had the opportunity to meet other people that has the same intolerance I suffer. Some of my feelguts are very active at researching and staying up to date what has helped me find better recipes. I eat better and feel better now!”
ACTIVITY
What is interesting for your buyer persona?
MariaWoman, 35 years oldDiagnosed patient with food intolerance
Other people with lactose intoleranceMilk substitution ideasWhat to do if I ingest milk accidentally?Books about lactose intoleranceInformation about possible curesStories of people that succeeded adapting to new diet
VOICE
Be genuineBe approachableH-U-M-O-U-R
ACTIVITY
What is your voice?
SCHEDULE
15m a day keep your followers from going away
yes, you need an editorial calendar
don’t(worry, you won’t)
repeat yourself
PART 4
VITAMINS
https://www.canva.com/http://www.gettyimages.de/https://infogr.am/https://www.flickr.com/creativecommons/https://bufferapp.com/
EPILOGUEThanks to Social Media
I got jobs
I sold more, and better
I got free tickets for conferences
I made friends
I found answers to my questions
I hope you found this useful and I
hope Social Media is good for
you too
THANK YOU
