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DIY SEO Tactics for Small Business Owners David Christopher Senior Inbound Marketing Manager @davidmchris [email protected]

DIY SEO Tactics for Small Business Owners

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Page 1: DIY SEO Tactics for Small Business Owners

DIY SEO Tactics for Small

Business Owners

David Christopher

Senior Inbound Marketing Manager @davidmchris

[email protected]

Page 2: DIY SEO Tactics for Small Business Owners

1st - 20%

10th - 1%

3rd - 7%

2nd - 10%

Page 3: DIY SEO Tactics for Small Business Owners

How Does Search Engine

Optimization (SEO) Work?

RelevanceWhat your website says it is about

AuthorityWhat other websites say your website is about

Local SEOConvincing search engines you are local

Page 4: DIY SEO Tactics for Small Business Owners

Google Keyword Planner: http://bit.ly/16X4xFn

1: Relevance

Page 5: DIY SEO Tactics for Small Business Owners

• Page Title

• URL

• H1

• H2

• Image Alt

• Body Copy

Page 6: DIY SEO Tactics for Small Business Owners
Page 7: DIY SEO Tactics for Small Business Owners

2: Authority

1. Number of linking domains

2. Authority of linking page/domain

3. Relevance of linking page/domain

4. Where the link points to

5. Authority doesn’t flow through some links (advertising)

6. Is this a legitimate link?

Page 8: DIY SEO Tactics for Small Business Owners

Keyword Difficulty

0

20

40

60

80

100

120

140

160

* Your Website iuhealth.org - 1st iuhealth.org - 2nd ecommunity.com - 3rd stvincent.org - 4th floydmemorial.com -5th

cancer treatment center

Page 9: DIY SEO Tactics for Small Business Owners

Ways to Build Authority

Sustainable

News Websites/Press Releases

Posts on Industry Blogs

Vendor/Supplier Relationships

Professional Associations

Business Directory Listings

Job / Events Promotions

Scholarships & Sponsorships

Dangerous

Press Releases Services

Article Directories

Link Schemes/Link Farms

Link Exchanges

Comment Spam

Paid Links

Page 10: DIY SEO Tactics for Small Business Owners
Page 11: DIY SEO Tactics for Small Business Owners

3: Local SEO Optimization

Page 12: DIY SEO Tactics for Small Business Owners

Local SEO Ranking Factors

1. (Good) Reviews

2. Real business address (not PO BOX or residential)

3. Citations: name, address, phone number (NAP)

4. Website with good relevance & authority

5. Correct categories

6. Centroid bias

Page 13: DIY SEO Tactics for Small Business Owners

Spay Neuter ExpertsOrganic Search Traffic

+2,016%

Page 14: DIY SEO Tactics for Small Business Owners

Questions?

David Christopher

Senior Inbound Marketing Manager @davidmchris

[email protected]