Embed Size (px)
DESCRIPTION
Citation preview
Hello South Australia.Welcome to The Distillery.
Agency Credentials PresentationMay 2014
TODAYS CONVERSATION
• Who is The Distillery?• Our Work• Opportunities for SA Government• Q&A
“
.”
We are The Distillery.
We are a communications agency.
We combine creativity, strategy, data and technology to better connect brands with customers.
We believe creativity and effectiveness are inseparable.
We make it beautiful and we make it work.
Art, meet Science.
Strategy, Creative & Campaigns.Web & Mobile Design & Development.Digital Marketing and Analytics.Loyalty & CRM.Brand Activation & Events.Custom Content & Publishing.
OUR WORK
• Data & Project Visualisation• Mobility• Community Engagement & Education• Employer Brand• Content Creation. And Curation.
INNOVATION ROI
CONTENT CURATION
• Skills Universe• Transferability• TCO• Faster improvement• Avoid agency CMS tech• Avoid obscure tech• Avoid technology handcuffs
OUR PHILOSOPHY
OUR PROCESS
COMMUNICATIONS STRATEGY
Marketing is as much about science these
days as it is about sales, so we’ve
borrowed from an old-school anatomy
lesson to take a look at what makes
today’s consumer tick. And this is not about
‘those crazy
kids’. This is about you, me, and millions of
others like us. We compare prices, talk with
friends, interact with brands, buy, laugh,
love and learn without giving a second
thought to the media we use to do so.
Which takes us back to Marketing101, and
trying to walk a mile in our customers shoes
(which may just feed data into our
Runkeeper app while we’re at it).
SCOPE• Document/Program Review• Kick-off Workshop• Functional Specification• Data Specification• Reporting Specification (Appendix
E)• Technical Specification• Third Party Integrations & APIs• Testing Specification• Risk Register• Timeline & Implementation Plan• Fixed Costs
• Benchmarking (mobile-first)• Persona experience definition
(detail)• Wireframing (UI/UX)• Concepts • Multi-Page, Multi-Channel• Responsive • Collateral (Brand, Consumer, Trade,
Staff)?
DESIGN
Axure
• Server setup (test and production)• Database design & build• Prototype • CMS Templates• Site development (test-driven)• Custom modules • Third-party integrations• Content Upload (and legacy data?)• SEO
BUILD
• Modular testing• Unit integration testing• Testing against persona experiences• Usability testing (expert review)• Load testing• User Acceptance Testing • Post-deployment analytics review
TESTING
• Hosting environment• Server configuration & testing• Publish from test to production• DNS delegation• Uptime monitoring
HOST & DEPLOY
• Service Level Agreement • Online ticketing system• Monthly itemised reporting• Multi-discipline SLA redemption• WIP meetings
SUPPORT
COLLABORATION TOOLS
MEASURE. EVERYTHING.
Contact
Jason Neave - Managing Director
Telephone 7225 2688
Email jason.neave@thedistiller
y.co www.thedistillery.co
