Disney:

A Perfectionist at Analysing Consumer Markets

0

Evolution of Disney

1923 20

0

.

0

Media

Networks

Parks &

Resorts

Studio

Entertainment

Interactive

Media

Consumer

Products

Businesses

Ma

0

MYTHOS

MINING THE

Ris

ks &

Ch

alle

nge

s

Heritage

Relevance

Innovation

VS

VS

EVER CHANGINGCONSUMER

TASTE

Maintenance of

IntellectualProperty

Rights

Protection of

Electronically

Stored Data

INCREASEDCompetitive Pressure

Costs

REDUCEDRevenues

Business Solutions• Technology• Innovation• Feedback• Adapt

Change IS constant

Innovation SHOULD BE constant

GrowthBrand Values are the MustAll you need is a STRATEGYKnow Your weaknesses & Work on themInnovate constantly

Disclaimer

Created by Aman Deep Nagpal, ICT Mumbai, during amarketing internship under the guidance of ProfSameer Mathur, IIM Lukcnow.

Prof. Sameer MathurIIM Lucknow

Aman Deep NagpalICT Mumbai