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Monthly Digital trends report prepared by our digital enthusiasts. This report covers topics such as what's new in Digital; Top Fav Picks; Cool i-Videos and some local stats and insights
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For decades the hashtag symbol was more commonly referredto as the pound sign. In recent years, the seemingly ordinarysymbol evolved into greater significance in a modern world,slowly but surely being dominated by social media – as a cyberappendage social media users attach to word strings of certainrelevance.
The Power of Hashtags in Social Media
As competition in the digital sphere increases,brands should boost the effectiveness of theirmarketing campaigns by using new and moreeffective ways of generating engagement andinteraction with their target audience. Hashtagshave proved to be a new and exciting way to doexactly this – particularly in boosting new orexisting social media marketing campaigns. Whenused properly, hashtags can be a powerful tool forconnecting with thousands of current andpotential target audiences worldwide – increasingvisibility and reach of brands across socialmediums.
#Hashtags - Key Take out
