The World's Most DeliciousDigital Marketing Cookbook

Introduction & Digital Strategy

Big Food Brands

Big Beverage Brands

Restaurants & Cafes

Shops & Supermarkets

DigitalFood.ie Client Case Studies

page 03 - 12

page 13 - 29

page 30 - 34

page 35 - 45

page 46 - 47

page 48 - 57

The Most Delicious

Digital Marketing Cookbook

Featuring the finest and freshest ingredients,easy to follow recipes and the tastiest results!

DigitalFood.ie is an Irish marketing agencythat specialises in creating the most delicious

digital marketing in the world for food andbeverage businesses.

Clients

B O N A P P E T I T

OPPORTUNITYReview marketplace and set objectives

Create a digital marketing strategy

IngredientsUse these six key activities to define your digital opportunity through marketplace analysis:

1. Review digital marketing capabilities 2.Review performance using KPI dashboards after customising analytics for your business 3. Summarize customer insight in customer personas and customer journey maps4. Audit brand and benchmark competitors

5. Review influencer outreach, co-marketing and intermediaries

6. Define SMART objectives with conversion spreadsheet models to quantify opportunity

STRATEGYCreate digital strategy

Review how your digital proposition and communicate it using digital targeting techniques: Select target market segments and personas. Define digital targeting approaches Define your online value proposition (OVP) including review of business and revenue model, brand positioning and integration with traditional channels Review marketing mix for online options for the 4Ps - Product, Price, Promotion and Place

ACTION Implement and manage digitalmarketing communications

Instructions

Make smart budget investments and optimise your digital communications across all key customer touchpoints:

Reach: Build your audience by integrating paid, owned and earned media Act: Using content marketing and persuasion to prompt brand interaction and leads Convert: Use conversion rate optimization to boost online and offline sales Engage: Develop customer loyalty and repeat sales

1 Opportunity 2 Strategy

3 A

ction

Smart Objectives Activities to optimize Defined deliverables

1. PLAN

DigitalFood.ie

GROWING REACH

OPPORTUNITY

Grow your audience online

IngredientsReach involves building awareness of your brand, products and services on other websites and in offline media to build traffic to different web presences like your main site, microsites or social media pages. It involves maximising reach using continuous inbound communications and planned campaigns to create multiple interactions using different paid, owned and earned media touchpoints.

Set realistic targets for building traffic, awareness and social media followers

Define dashboards to review effectiveness of current digital media in analytics Review current use of digital media and opportunities to improve Set VQVC (volume, quality, value, cost) objectives using conversion budget models

STRATEGYSelect the best communicationsoptions

Your online customer acquisition strategy should: Define key brand messages to grow audience awareness, familiarity and purchase intent Select relevant media and targeting Link to your content marketing strategy (Act) Prioritise channel media spend, summarized in a conversion-based media plan and budget

ACTION Optimise your digital communications

InstructionsSearch engines, social networks, publishers and

blogs

Buyer Stage:Exploration

Publish & Promoteyour content, alow sharing to other outposts, networks

and influencers. Draw people to your content hub...

Key Measures:Unique VisitorsValue per visit

Fans/Followers

Yummy!

Define your online audience potential

Work on optimising content marketing to support key digital communications for your business:

PR, influencer outreach and SEO Optimize Google AdWords (paid search) Review opportunities from Display Advertising Review relevance of affiliate and partner marketing Social media marketing optimization

2. REACH

INCREASING INTERACTIONS

OPPORTUNITY

Encourage brand interactions and leads

IngredientsAct is short for Interact. Its a separate stage from conversion since encouraging interactions on websites and in social media to generate leads is a big challenge for online marketers. Its about persuading site visitors or prospects to take the next step, the next Action on their journey when they reach your site or social network presence.

Review customer journeys for desktop-mobile visits using analytics and feedback tools Review social media and mobile marketing platform engagement Define goals, events and dashboards for measuring customer interactions

STRATEGYPrioritise content marketing andcustomer journeys

Define customer personas Define content marketing plan Create website and martech improvement plan including lead profiling

ACTION Manage content marketing and leadgeneration

InstructionsYour web site, blog, community and interactive

tools

Buyer Stage:Decision Making

Be worth findingvia customer journeys and a

content hub thats is relevant, inspirational,

useful and creates leads.

Key Measures:Leads/Lead conversion rate

Time on siteShares/Comments/Likes

Yummy!

Identify best options to increaselead conversion

Create campaign plan, editorial calendar and outreach plan Create content assets including video marketing Improve landing pages and site page templates. Personalised onboarding.

3. ACT

INCREASING CONVERSION

OPPORTUNITY

Increase sales through CRO

IngredientsThis is the conversion from lead to sale. It

involves getting your audience to take that

vital next step which turns them into paying

customers whether the payment is taken

through online Ecommerce transactions, or

offline channels.

Create and review site conversion funnels

and paths to purchase (online and offline)

and quantify targets for incremental

revenue

Review multichannel (omni-channel)

interactions to increase revenue per visit

Review analytics and customer feedback

STRATEGYCreate an approach for conversionrate optimisation

Define online conversion rate optimisation

(CRO) approach

Define how key online communications

(search, email, social, mobile) drive sales

Define offline integration paths to

purchase

ACTION Manage continuous improvementof conversion

InstructionsE-commerce process, product, price and

promotion

Buyer Stage:Purchase

Captilalise on Marketinginvesting using CRO,

marketing automation and remarketing to ensure

contextual relevance drives conversion

Key Measures:Sales (on and

offline-influence)Revenue/Profit

Average Order Value

Review focus to increase conversionto sale

Implement CRO through test plan for AB and multivariate site tests and experiments Implement lead retargeting programme using site personalization, display retargeting and behavioural email programme Optimise ROPO behaviour (Research Online-Purchase Offline)

4. CONVERT

IMPROVING CUSTOMERENGAGEMENT

OPPORTUNITY

Build customer loyalty and advocacy

IngredientsThis is long-term engagement that is,

developing a relationship with first-time

buyers to build customer loyalty as repeat

purchases using communications on your

site, social presence, email and direct

interaction. Were also looking to build

advocacy or recommendations through

word-of-mouth.

Review customer loyalty using RFM

analysis for interactions and sales.

Quantify incremental revenue potential

Review customer satisfaction drivers

Review effectiveness of customer

communications

STRATEGYDefine plan to improve customer retention and engagement

Create customer engagement plan

Create online personalisation and

merchandising plan for incremental

revenue

Create customer contact plan (email

marketing and social media marketing)

ACTION Implement online customercommunications plan

InstructionsCustomer Advocacy

Buyer Stage:Advocacy

Thrilled customers are key to social media marketing, social proof, repeat sales and referral. Start your

marketing here!

Key Measures:Repeat Purchase (Lifetime

Value)Satisfaction and Loyalty

Advocacy

Review potential to increase customeractivity levels

Implement or refine personalization rules on desktop and mobile sites

Customer onboarding including event-trig- gered personalized emails and enewsletters

Manage social media and email campaigns for customer engagement and advocacy

5. ENGAGE

Case Studies

HEINZ KETCHUP

Vizeum in the Netherlands has built many close partnerships with a number of beverage and FMCG clients. One of their clients, Heinz, challenged them to create a campaign to encourage people to use ketchup on various dishes or at perfect key moments.

The solution was an online medium centred around a fun theme Ketchup On Everything create your own experience. Vizeum ran all community management via the major local social networks.

Big F

ood B

rands

Resultsin the first three months

50,000 website visits6,000 Hyves friends (Dutch Facebook)750 followers on Twitter75,000 views on YouTube40,000 on free PRUGC: 20+ videos75+ recipes150+ photos

Yummy!

In order to promote their Five Beanz product, which is intended for adult consumers with a sophisticated palette, the brand created a My Grown Up Beanz game.

Facebook users were asked a series of questions about their personality traits and told which of the five beans they had grown up to become most like.

Five winners were selected every hour, receiving their own personalised bean.

Participants were encouraged to invite 10 of their friends to play to win a free goodie bag, which gave the campaign a significant viral boost.

ResultsThe campaign generated

22,000 quiz participants30,000 new Facebook fans10,000 shares

Overall reachof 11 million

DigitalFood.ie

For the relaunch of two classic

Doritos flavoursliterally

bringing them back from the

deadDoritos created the

worlds first digital haunted

house.

A revolutionary blend of CG and

live action environments, Hotel

626 delivered a truly terrifying

online experience that was only

available between 6 p.m and 6

a.m.

Yummy!

Users Web cameras then took pictures of their frightened faces to literally bring their fear to life.

On the 3rd of February 2013, a rather uncommon occurrence took place during the SuperBowl. As the second half started, 37 minutes of power failure plunged the game into darkness, which lead to the temporary suspension of the final. Everyone was in a state of uncertainty, awaiting media updates to figure out what was going on. Cleverly, Oreo, the famous cookie

brand, reacted quickly to this unexpected situation with a creative and funny tweet. It was retweeted over 16,000 times and favourited more than 6000 times.This tweet, regarded as the tweet of the year, shows both their ingenuity and the significance of social media as part of their marketing campaigns.

in the first three months

Yummy!

DigitalFood.ie

Haribo, the famous candy brand, launched their campaign Tagada in France, which started a contest that went totally off-the-wall on Vine and Instagram then went on to be shared on Facebook and Twitter. This contest consisted of asking their audience to post short videos of themselves fake riding a pony.

A take on air-guitar style, they marked this conquest with the hashtag #airponey. The brand created the website Airponeytagada.fr dedicated to this campaign. The purpose was to gather all the content that users gave them.

The three best riders won a weekend to learn how to ride a real horse, a big cuddly toy, and a cowboy hat. This digital marketing activity generated a massive response and engagement from fans and was very successful.

Honey Maid courted controversy in the US with a campaign celebrating the diversity of modern families. This food case-study looks at how the Mondelez-owned cracker brand turned a social media backlash into something much more positivegetting over 11 million YouTube views in the process. US society was changing and the brand

wanted to reflect this with a new campaign with a focus on digital.Back in March 2014, the brand launched a new cross platform campaign with agency Droga5. It featured three real life couples and their children, including same-sex couples and single parents.

The video ad ended with the tagline this is wholesome and Honey Maid encouraging people to share it using the #thisiswholesome hashtag.It also created a Thunderclap, a social tool that sends out a Facebook post or Tweet from all supporters signed up in one 'blast' in a bid to amplify the message.

DigitalFood.ie

Crme Egg shifts spend from TV to Facebook and increases salesResults: 7% increase on sales overall, Facebook brings better ROI than TV Mondelez increased Crme Egg sales by switching ad spend from TV to Facebook. This case study looks at how a

seasonal social media campaign that invited people to Have a fling with Crme Egg on Facebook, created a long series of one-off posts that fed into an overall narrative across the three months- increasing sales by 7% as a result.

Results

The firms analytics showed that of the overall ROI (in terms of purchase intent of the viewer), 18% was driven by Facebook and 20% from TV advertising, even though the budget for social was around one-third the size of that spent on TV.

Last year Cadbury decided to launch a campaign before Easter that aimed to up their engagement rates on their page.Despite an impressive 1 million Facebook fans, Cadbury wanted to find a way to game Facebooks prioritization algorithms and have their content appear in a higher

percentage of their fans news-feeds. With this goal in mind, the candy brand embarked on a campaign to improve fan interactivity by engineering a giant chocolate hand giving the infamous Facebook thumbs up as a thank-you to their fans.

B o n A p p e t i t

Coconut Bliss is an organic, vegan,

and kosher ice cream. The

company started making 5 million

dollars annually once they started

to use social media.

On Facebook and Twitter, Coconut

Bliss makes effective use of fun

and friendly pictures.

Their campaigns have included

tasting parties and even today, the

couple that created the company

answer e-mails and post on their

social media themselves to ensure

there is a personal touch.

DigitalFood.ie

Good Greens is a nutritive cereal bar

that invested in marketing online

content and grew sales to

$50,000/month by reaching out to

bloggers.

The marketing plan was hyper-local

and was centered in Cleveland,

Ohio.

However, the blog investment lead to

the great number of reviews,

mentions and positive search engine

results for Good Greens.

Rachels Organic is a UK dairy

brand that has subtly promoted its

brand to the female public.

The marketing plan was to create

the micro-site, Calling All Rachel's

which asked the question: "What

type of Rachel are you?

The website invites the user to take

part in a healthy lifestyle challenge

and gives healthy tips to follow.

B o n A p p e t i t

Cochonou launched a

campaign to enhance the

love that customers have for

the brand.

They posted messages that

invited their fans to react and

to respond in order to create a

closer relationship with them.

DigitalFood.ie

They really wanted to strengthen their French identity so they posted messages like:

The one who leaves France for a tax heaven, always comes back for Cochonou.

Being homesick is when you realize that you are thousands of miles from Cochonou.

When a French person leaves to study abroad, he learns many things. First of all, he learns that he cannot leave without Cochonou.

DigitalFood.ie

Mondelez recently used Facebook

to reinvigorate its Nilla Wafers brand

and boost sales.

A study showed Nilla Wafers sales

increased by 9% in test market

locations among consumers who

saw Facebook ads versus a control

group of consumers over the course

of a five-month campaign.

The Facebook ad campaign for Nilla

Wafers was also able to reach 11.3

million households through 190

million total impressions (16.8

impressions per household).

68% of Nilla Wafers fan base on Facebook is female and it looks like the brand has done its homework to understand the type of content that will resonate with this target audience.

Yummy!

Back in 2012, Bel Group's popular cheese spread Picon wanted to revamp its brand promise of spreading happiness across Lebanon. The FMCG brands civic activism programme became part of the countrys school curriculum via some smart digital marketing. Each area of civic activism was

represented by a Lebanese superhero, who took part in the programme as an ambassador and spoke about the effort to the media.Results: $1.8 million in earned mediaand a place on the curriculum!

DigitalFood.ie

Kids became proud to add another badge to their Picon sash and would be more inclined to eat a sandwich spread with Picon at lunchtime. Picon developed 'Happiness Heroes', a programme that taught civic education to school children and allowed them to apply those lessons outside of the classroom through civic work projects.

Yummy!

Qdoba, a Mexican brand, decided to launch a contest on Facebook to get fans to vote for their favorite new Qdoba queso. The brand reacted quickly and actualised total votes in real time.

It generated a great buzz and showed how much the brand was interested in customers tastes and how much customers were engaged with their brand.

Yummy!

In the space of four years, Smart Balance managed to grow its US market share by 14%, giving power brands such as Flora, Country Crock and I Can't Believe It's Not Butter! something to worry about. This case study looks at how the health food brand made smart use of digital platforms, culmi-nating in this year' s Valentines e-cards promotion that boosted subscriptions by 14% in the

process. Reinvigorating a stale site with stronger content and calls to action. In addition to creating a fresh look more in-line with the brand, TBC introduced new health/nutrition con-tent, recipes, seasonal promotions and coupons. In 2013, site visits were up by 42% and time spent on site has increased 27%, while bounce rates decreased by more than 16%.

Results

112% boost in traffic

14% markets share growth

Second best selling brand

Yummy!

DigitalFood.ie

Producers of this French candy, famous for having a funny testimonial on the wrapping, announced that they were going to replace it with a cultural quiz.Quickly, the news spread all across the country via the media and social networks.Carambar appeared as a top trend on Twitter, celebrities were talking about it, and petitions were made, reminding everyone why they loved Carambar so

much. Some days later, the company announced that the announcement was just a joke, with the hashtag #itwasajoke.They posted a personalized video to YouTube addressed to every person who had reacted to their previous announcement.Their plan was successful! People talked a lot about the brand and it gained high visibility through different channels.

B o n A p p e t i t

Barrys Tea launched a competition on Instagram at the start of the year called #BarrysCharacter. The aim of the campaign was to engage with customers by asking them to upload and tag photos of themselves drinking Barrys Tea. The company then used these photos as promotional material

to show the diverse range of global customer they have and to illustrate how their product brings people together. Crossover to their Facebook page, fan of the week.Although taking place on Instagram, Barrys Tea cross marketed the campaign on their Facebook page as well, using the fan of the week banner.

DigitalFood.ie

Yummy!

B o n A p p e t i t

Big B

everag

e Bran

ds

Heineken Brazil wanted to direct more people to their Facebook page.They developed a clever and popular campaign in order to do so. Dubbed Um Like Um Balao in Portuguese, the campaign promised to blow up a new green balloon every time the page got a

new Like. Starting with an empty office, the space was quickly filled with green balloons in just one day.

Heineken Brazil staff also made fun, informal videos they posted on YouTube throughout the day the campaign ran.

Yummy!

Looking to increase their share of the market, Maes Beer knew they needed to do something different. While looking for ideas, they knew they could only count on two things family and social media.

They offered a free barrel of their

beer to everyone with the last name Maes on one conditionthey had to share with 20 of their closest friends.Naturally this took off likewell, like free beer often does.

Results

More than 7,000 people changed their last

names to Maes on Facebook.

Maes Beer received over 75,000 Facebook

likes in a single day and 500,000 visits to their

Facebook page in six weeks.

DigitalFood.ie

was immediately successful in the social media world.

The app instantly gained massive national attention and was covered by numerous mainstream media outlets. Local press and the Twitter community jumped on the app, broadcast media picked up the story, blogs wrote about the app, and Mashable wrote in-depth coverage, which lead to mainstream outlets like CNN to pick up the story as well.

B o n A p p e t i t

In an effort to generate buzz and awareness about Tenfours mobile capabilities in advance of the conference, the creative agency partnered with Waggener Edstrom. Tweet-a-Beer was the winning concept, and allowed people with Twitter and PayPal accounts to send beers to each other via Tweets. Built off the Chirpify API (a twitter commerce platform), Tweet-a-Beer

As a result, Tweet-a-Beer became a number-one trending story on Linkedin, Facebook and Mashable.According to Tenfours website, traffic to the agency websites doubled, and they have been invited to speak at conferences, fielded dozens of business and sponsorship opportunities and have been invited to sit down with many large brands to discuss their mobile initiatives since launching Tweet-a-Beer.

Official SMART Facebook page was ready to announce a big upcoming contest. Parallel with that, SMART application was created a fun game that involved collecting 16 bottles (4 of each) in which friends participate together and by collaborating, they reach their goals and win prizes. The idea was to reach virality with the

application, team spirit, fun and intelligence. The application was supported by a page in which fans could communicate with the brand and with each other, share the experiences of playing and cooperate together in search of wanted bottles.

DigitalFood.ie

Results

SMART drinks were a huge hit over the Croatian Facebook. More than 30,000 people played the game, more than 300,000 bottles have been exchanged. People started adding total strangers for friends because they saw on a list of players that they also participate, communication has spread all along. Everything resulted in SMART being the biggest gainer application in the world for 3 days. SMART fan page has more than 10,000 fans, and over 500 awards have been given to the players. Brand awareness was accomplished and lively bottles of SMART can be seen on the streets more often every day.

Yummy!

Resta

urant

s & C

afes

Although the winner has not been announced yet, the designs submitted were of an incredibly high quality by talented graphic designers. The competition proved a very cheap way of re-branding and getting customers to engage with the business in a creative way. It also redirected traffic from their social media pages to their website.

Boojum, a burrito franchise with restaurants in Dublin and Belfast, launched a competition in December to design their new staff tshirts. Along with the prestige of designing the uniforms for a successful franchise, the winner would receive 750/750 and 10 Boojum vouchers. Designs were submitted through a specifically designed page on their website.

The best 10 or so were then chosen and put to a public vote, which was advertised and plugged on Face-book.

DigitalFood.ie

the day. This highlights specific burgers and creates a sense of urgency.They also started posting the comment of the day.

This has become a tradition that fans love.

The burger joints Facebook page now has more than 3,585 likes. B o n

A p p e t i t

Theres a revolution going on in Ontarioa Burger Revolution.

Yep, the folks over at Burger Revolution have created quite the local uprising with their presence on social media.

Burger revolutions tactics are simple but effective. They keep fans informed on the number of remaining burgers for

watering recipes that inspire them to have Plated deliver the ingredients.Plated aspires to be utilitarian and that almost always gets attention from social media.

B o n A p p e t i t

Plated gives its customers chef quality recipes and delivers the ingredients that make them. Follow their Twitter account and youll learn about everything from creating a five star meal, to how to photograph the meals from different angles.Plated uses its YouTube channel to show customers and other viewers how to make mouth

DigitalFood.ie

B o n A p p e t i t

Coffee Groundz tweets special

recipes, promotions, pictures of

fancy coffee beverages and

interesting tidbits of online

conversations. Taking the time

to show the companys

personality and build trust has

grown Coffee Groundz followers

to almost 15,000.

Yummy!

Yummy!

Burger Record, an independant record label, did their communication on social media and really got their audience engaged because they decided to promote every show that people would like to set up all around the world.First, they definitely created a strong image in the eyes of their

fans because they were helping people. Plus, they promoted more than 70 shows so they saw the benefits of huge exposure during all those shows.

They currently have over 34,000 Facebook fans, more than 20,000 Twitter followers and almost 18,000 on Instagram.

DigitalFood.ie

campaign across a range of digital platforms and sites encouraging users to sign up to become members in exchange for access to a six week bonanza of giveaways, vouchers and other members exclusives via the members area of the site.The first week of the Summer Slurpin' campaign saw an overwhelming response and a dramatic upturn in membership

Over the summer months, Wagamama have historically looked to encourage their noodle mad customers into the restaurants via a series of promotions and vouchers that have usually run in relevant local press titles. For the summer of '08 online mediums was key to driving memberships.They implemented a wide ranging and innovative advertising

sign ups, breaking all previous records and allowing the client a huge increase in data capture. In addition to this, the multimap campaign was picked up by Brand Republic, NMA and a number of media blog sites impressed with the innovation and targeting involved - proving Wagamama to be, again, ahead of the curve.

new app online, in print, and on television - even winning a placement in Apple's own iPhone commercial.

B o n A p p e t i t

Pizza Hut created an app that allowed customers to design their own pizza by dragging their chosen toppings onto a graphical pizza base. The iPhone would then determine which of the chain's thousands of locations the customer happened to be nearest. The company advertised the

DigitalFood.ie

Within two weeks, the Pizza Hut app was downloaded 100,000 times and within three months iPhone users ordered $1m worth of pizza. The app now has millions of users across the iPhone, iPad and Android platforms.

Results

B o n A p p e t i t

They promoted their Papas Speciality Pizza Contest using Facebook, and it created quite a buzz and a growth in fans as a result. The contest put the fans taste buds and creativity to the test as it was up to them to come up

with a new pizza for the company. The winner also saw a piece of the profits, so it was not too much of a surprise that this creative campaign helped the popular chains fanbase on Facebook continue to expand.

Yummy!

Yummy!

Dominos Pizza UK launched a one day social media campaign #LetsDoLunch whereby each time a person posted a message between 9 to 11pm on Dominos Facebook wall or posted a tweet with the hashtag #LetsDoLunch, it would mean that the pizza price would decrease by 0,01

penny. At the end, the pizza price dropped from 15,99 to 7,74 which meant there was a total of 82,500 posts!This was an extremely smart cam-paign which generated a lot partici-pation and made people talk a lot about Dominos Pizza.

DigitalFood.ie

B o n A p p e t i t

respond to people who want to

book a table via social media.

One of the most prestigious

restaurants in Paris uses social

media to communicate with

clients about the atmosphere,

news, and events.

They relay their story through

social media. They also

Yummy!

restaurants would stay open 5 minutes more than usual.

In honor of the famous Fergie Time, (the additional time that people gave to Manchester United matches over the years as they succeed many times in the last moments of the match), they announced that all their

DigitalFood.ie

This tweet was very successful.It got more than 16,000 retweets and was favourited 4,000 times.

Yummy!

Shops

& S

uperm

arkets

The Peoples Supermarket (TPS), said to be one of the UKs most successful social enterprises, has launched a buy a brick campaign to fundraise for its planned new store in Hackney.The Brick by Brick campaign

asks the public to buy a 1 brick to fund the build. Local businesses are also invited to get involved in the campaign by sponsoring the project, which aims to raise 2.5 million through donations.

Yummy!

B o n A p p e t i t

Yummy!Labelled Beautiful on the Inside the new range features crooked carrots, knobbly pears, wonky spuds and more, all sold reduced rates in their own dedicated in-store fixture.Tesco's move to purchase and sell irregular shaped vegetables has the potential to cut waste at farm level and to increase the proportion of produce farmers can sell for consumption.

Named "Wonky Veg", Tesco today announced they will sell carrots and mushrooms in specially marked "Wonky Veg" packs. This will give shoppers the opportunity to choose which vegetables they would like to purchase, rather than the supermarket rejecting them because of their irregular shape or size.The reality of the situation is that the 5-10% of vegetables that never

DigitalFood.ie

make it to the retail shelf are perfectly fine. They may look a little bit odd, or wonky, but they taste every bit as good as the perfect looking produce we are used to buying. If customers bought this wonky looking veg more, it would greatly reduce wastage at farm level.

Clients Case Studies

DigitalFood.ie

Yummy!

Food Websiteswww.naturesbest.ie

Food Websiteswww.lecrivain.com

Food Websites

DigitalFood.ie

www.hirobyroisin.com

Yummy!

Food Bloggingwww.flogastronomy.com

DigitalFood.ie

Yummy!

Food Campaigns

Sony wanted to activate their sponsorship of Taste of Dublin 2014.

We developed a foodie strategy and created SonyFood.ie supported by the Sony Gigapixel Campaign.

This featured a monster image made up of thousands of fan photos taken at the event.

As a result, we generated 50,000+ website visits and more than 7,000 new facebook likes.

Yummy!

Events & Presentations

Digital PR

DigitalFood.ie

Digital ContentWe were delighted to have the opportunity to work with Cooks Academy on their 10th Birthday Party event.We mashed up food and digital with delicious results at Pixels & Palates themed event. The exciting activities included the Molecular

Gastronomy Taste Challenge, the Blogger Cook Off and guest speakers from foodie businesses like Nobo.It attracted over 50 food bloggers and reached over 250,000 people online and was a resounding success.

Branding

Contributors

Editor - Conor LynchConor is Award winning digital marketer with over 17 years experience as a strategic planner, university lecturer, trainer and mentor in digital, social and mobile marketing.

Editor - Ivan AdrielIvan is a prodigious digital creative professional whose talent came to national prominence in Brazil when he was only 14. He has had a successful career working in Brazil and Europe.

Designer - Giovana MarquesGiovana has always been connected to arts and passionate about design. Graduated in Social Communication with a Qualification in Advertising Giovana Marques is a Graphic Designer at DigitalFood.ie.

Researchers

Chiara is an Italian student in International Business and Economics, currently Marketing Intern at Connector.Her aim is to work in a multinational company and to travel all over the world. Twitter @chiar_cannavale

Nicolas Batal is a French student from Paris graduated in Sport Management. He will continue his studies in International Business and Marketing. Nicolas is currently a Marketing Intern at Connector.

Larissa Bannwart, a Brazilian living in the small city of So Paulo. A future advertiser and social media fanatic. She really likes to hear about people with great ideas. Twitter @larisvontrier

Lydia is a Media Studies and Sociology graduate from Maynooth University.She is constantly seeking experience in Marketing and Social Media to strengthen her career prospects.Twitter @LeprechaunLyd

Chiara Cannavale

Lydia Ford

Larissa Bannwart

Nicolas Batal

Thank you!Email: team@digitalfood.ie

Phone: +353 1 906 0006Address: 10 Thomas Street, The Digital Hub,

Dublin 8, Ireland