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DIGITAL YALOIt’s noisy out there.You work hard to get your customers’ attention.Don’t bore them when they finally find you. Lets entertain them…together.
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DIGITAL YALO OVERVIEW
Purpose 3
Portfolio 12
Additional Creative Examples
19
Execution 27
Team 29
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WHAT IS OUR PURPOSE?
Our purpose is helping you create communication, content and channel strategies for the digital world that coalesce your unique story, create the proper format to tell your story, and finally identify the most impactful channels where your story will live (web, commerce, mobile, social, campaigns, email, etc).
Our core skills are in strategy, design and content development. Our passion is in getting your story out there with an entertaining-soul to it by leveraging concepts from film, music, arts and sports; exciting the target audiences to action because they are interested.
WE BELIEVE THESE ARE 2 SIDES OF THE SAME COIN
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WHAT WE DO
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StrategyWhere to start.
Grow
incrementally.
Have quick wins.
Build momentum.
Look ahead.
Theme.
Tone.
Attitude.
DesignEngaging.
Emotive.
Imagery.
Video.
Infographics.
Content
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Communications & Content Strategy
Where To Focus Entertainment
Driven Design & Content
What to Change Customer Attention
& Action
Why Change It
HOW WE THINK ABOUT THE CHALLENGE
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BEFORE
AFTER
DURING
OUR GOAL | INTEGRATED JOURNEY EXPERIENCE
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We've helped our clients get to the root
of their users and their expectations,
while at the same time helping to
preserve their metrics and goals for
measuring success. We test and re-
calibrate to drive higher quality results.
RESULTS & OUTCOMES
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We pride ourselves on being good
listeners, and on being able to re-
tell your story and do it justice. We
love collaborating and doing great
work with exceptional human
beings. We love projects that
impact people and brands in
positive ways. We come in to work
to help you win.
Our developers weigh-in on
technical aspects of a design. We
collaborate which helps in
respecting budgets and setting the
expectation that nothing
impossible isn't going to come
across their desk. Even still, our
developers find creative uses
of .NET, HTML5, CSS3, jQuery,
PHP, MySQL, and Java.
Creative is more than just how
something looks. It's about how a
user experiences your brand. That
all starts with understanding how
users interact with different
touchpoints along the way, giving
them an experience that drives
engagement.
Collaboration
Improvement
Awesomeness
Coding with Love
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Multiple inputs and deliverables integrate together throughout the design process.
Heuristic Analysis
AudienceInterviews
CreativeBrief
UsabilityBenchmar
k
Personas & Scenarios
Creative Concepts
SiteMap &Informatio
nArchitectur
e
Visual & UXDesign
Content Matrix
Design Optimizati
on
Post-Release Testing &
Optimization
Usability Test
PostPre
Launch
Content & Taxonomy
Audit
Prototype
Assess & Analyze Design & ValidateOptimiz
e
DESIGN | USER-CENTERED METHODOLOGY
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Creative Brief Writing Style Brief
We begin the Design with a Creative Brief and a Writing Style Guide, both of which will set the compass for the design phase.
DESIGN | USER-CENTERED METHODOLOGY
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We will bring the creative brief to life with creative mood boards which set the theme, tone and direction for the user experience.
DESIGN | MOOD BOARDS
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Here are multiple pages from an example Style Guide that outlines the color palette, typography, icons and more.
DESIGN | ILLUSTRATIVE STYLE GUIDE
DIGITAL YALO PORTFOLIO
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SAMPLES FROM THE PORTFOLIO
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Project
Project Project
Project
Project
Project
Project
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CASE STUDY | JABIL BLUE SKY CENTER
One of our current programs is with Jabil Circuits, based in Florida. We are their Agency of Record for all sales related content, pitches, websites, blogs, campaigns, and advertisements.
We very recently completed a new responsive website to promote their brand new state-of-the-art innovation center in San Jose, CA. This website will launch any day now (the center just opened).
You will see full screen imagery and visuals that were hand-selected for their impact and alignment to the messaging. All the writing throughout the site was crafted to have a specific tone and attitude to match the innovative and leading-edge concept of the center. The user experience includes several different animations and engagements to capture the visitors imagination and stimulate their excitement to visit the center and explore the future possibilities.
http://blueskycenter.com.s32552.gridserver.com/
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CASE STUDY | ARCSERVE
We launched a new website for CA Techologies approximately 6 months ago, called arcserve. Since then, arcserve has become a standalone company and has made modifications to their site. Therefore, the link below is for the prototype we delivered to arcserve, which is fully responsive across multiple devices.
Their challenge was being in the business for 40 years, they were a well respected and trusted technology, but at the same time, with the advent of new technologies like cloud and virtualized storage, they were competing in a new age. Thus while being trusted/respected, they also wanted to be viewed as fresh/new/nimble/agile to compete with the upstarts. The result was a pop-driven design that was very visual, very graphic, but empowered by content that maintained their established, credible history.
Arcserve had multiple target audiences, and thus the Show Me Content in the navigation allows the visitor to quickly determine their own germaine experience and content. If I am a busy Executive, my overall experience is simpler and cleaner for quick information gathering. But if I am an IT Professional, my experience provides much more detail and drill down on product information. Over 150 images, graphics and icons were carefully design or selected to convey complex products and concepts very easily. Lastly, call to action was very important to arcserve. Thus you will see a persistent footer experience that allows the visitor to immediately progress to their next step of engagement, wherever and whenever they are ready. http://arcserve.com.s32552.gridserver.com/
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We launched a new fully responsive website in Q4-2014 for Global Payments Inc. It is a highly visual, parallax site with very interesting UX elements that allow visitors to self-identify and rapidly dive into their relevant interests and content (right mobile image).
The navigation (in mobile or PC) constantly informs the visitor where they are in the site without the use of breadcrumbs, making the experience more elegant.
http://www.globalpaymentsinc.com
CASE STUDY | GLOBAL PAYMENTS INC
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CASE STUDY | GEORGIA PACIFIC
Digital Yalo raised the bar of modern design, content and SEO by leveraging the poser of Sitecore’s Customer Engagement Platform.
We created an engaging user experience through a sleek redesign and strong call to actions throughout the site. With Sitecore’s personalization features, we are able to create an inbound marketing strategy that allows users to access the information custom to their journey of learning. A SEO keyword analysis created new opportunities for growth and an increased digital presence for a fresh site.
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CASE STUDY | TD AMERITRADE
TD Ameritrade was looking for a simple way to communicate to clients in a new way. Digital Yalo worked to ideate, illustrate and animate multiple promotional videos to communicate complicated topics in the simple way they were looking for to educate and grow their client base. These videos are being used within social media campaigns across channels.
The best way to see the results? In motion:
Picturing Your Future: Account Consolidation Made Easy
Picturing Your Future: Portfolio Checkups Made Easy
ADDITIONAL CREATIVE EXAMPLES
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Home Page
Product Landing Page
This example has a persona based navigation that helps the visitor identify who they are, which then helps the site align content that is most pertinent to the visitor’s interest.
These designs will also apply to Social Media pages as well.
PERSONA-DRIVEN EXPERIENCES
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Home Page
Product List
Check Out
Designing for eCommerce will bring together visual design + wireframes + business rules + user flows.
ECOMMERCE DESIGNS
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MOBILE RESPONSIVE DESIGNS
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Project
Project
Project
Project
CREATIVE RANGE
Print Ads
Social Campaigns
Infographics(For Super Bowl Program)
Custom Graphics
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EMAIL TEMPLATES
25Here is a range of presentation templates we have designed in the past.
PRESENTATION TEMPLATES
26An example of some print brochure collateral we have designed in the past.
PRINT COLLATERAL
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EXECUTION
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• Define the right Information Architecture
• Ideate a creative and artistic design
• Ideate engaging user experience interaction points
Project Kickoff Discovery
Our user-centered design methodology helps to ideate the most engaging and sustainable web experience for your audience. The result is a new fresh, contemporary design with elegant user experience that entertains your visitors.
• Understand the target audience personas, motivations, and needs
• Document business goals and expectations
• Get to know each other and the target audience
• Set project timelines and expectations
• Set metrics
Design & UX
• Apply design and user experience to page layouts / templates
• Customize pages and code to fit business requirements
• Migrate content• Develop new content (if
needed)• Functional and unit testing,
remediation• Define communication plan
• Document production environment
• Execute launch tasks• Severity 1 bug fix
Launch
Develop
Communicate & Iterate• Execute communication plan• Create incentives and promotions to
increase interest and engagement• Track results via analytics reports• Iterative improvements and
enhancements
OUR METHODOLOGY
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Our success lies in our unbridled approach to creativity, and our talent and experience to execute. Our team is built with highly-skilled, multi-year
experienced resources, who actually execute the work. Our team often does UX and design and front-end development, all in-line. This makes our team highly
efficient and very linear in our ability to deliver for our clients. Most importantly, this helps reduce costs for our clients and reduce variability in the final output.
Arnold Huffman – PrincipalArnold is a seasoned, senior executive with a 20 year successful track record in delivering complex consulting services and world-class digital marketing services across a multitude of industries. Arnold's hyper-focus on client satisfaction, value creation and return on marketing investment are the bedrock of his successful client relationships. Recently, Arnold’s teams have won numerous Marketing Site of the Year awards for elegant design & user experience across multiple devices. At Yalo, Arnold is responsible for successful client relationships and overall Yalo operations.
DIGITAL YALO | OUR LEADERSHIP & CREATIVE TEAM
Andy Ford – Creative, Design & User ExperienceAndy is an award-winning, creative user experience and interaction architect with thirteen plus years of experience digital and mobile media. At Yalo, Andy is the creative hub managing a team of 10 creative from which our team and our clients implement their best ideas. He is strong at architecting user experience development with clear, concise direction that brings innovative ideas to life.
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Anne Dawson – Strategy Director Anne has an entrepreneurial frame of mind approaching digital headaches for the tasks at hand. Brining experience from both an agency and client background she navigates the digital landscape searching for areas of opportunities to expand business, show growth and track ROI. She is a social millennial with a passion for learning about the latest trends and a curiosity for how audiences of all demographics digest media across all channels. Her attention to detail keep teams in line and motivated, moving to find the best client solution. With her positive “do whatever it takes” attitude, she balances deadlines knowing life is just an adventure and the next journey is right around the corner!
DIGITAL YALO | OUR LEADERSHIP & CREATIVE TEAM
John Yi – Marketing Program ManagerJohn is an integrated marketing project manager who considers all aspects of a project to find the best solutions for your team. John leverages six years of marketing experience in traditional and digital media. Having worked across a variety of verticals from automotive to healthcare to quick-service restaurants, John's strategic customer-focused approach helps brands effectively and efficiently reach their target consumers. Currently residing in Los Angeles with his education from the University of Michigan, John is the primary west-coast liaison for Yalo.
Denise Cowden– Creative DirectorDenise blends social media savvy with marketing and communication expertise. Having worked with and for some of the most iconic marketing gurus of the 20th century – from Sergio Zyman to Joey Reiman – Denise is able to leverage a passion for design with a cutting-edge approach to delivery. Over the past 15 years, Denise has assisted clients in a variety of industries, addressing issues in the areas of: executive and marketing communications, brand management, channel and customer marketing. Denise has extensive hands-on experience managing brands and creating segmentation analysis and is uncompromisingly dedicated to making strategy, creativity, and technology work together to produce results for her clients. Multi-lingual and multi-faceted, she measures success in terms of usability, design, and effectiveness.
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Frank Griffith – Digital Marketing, SEO, PPC, SocialFrank is a seasoned, senior executive with hands on experience across digital marketing disciplines. Frank has received numerous awards for his leadership including Entrepreneur of the Year, Distinguished Sales & Marketing Executive, and Small Business of the Year. At Yalo, Frank heads up the digital marketing practice. Frank’s focus is on business results and client satisfaction which has translated into working with nearly 5,000 clients across 9 countries during his career.
DIGITAL YALO | OUR LEADERSHIP & CREATIVE TEAM
Traci Hudson – Events DirectorTraci is a dedicated marketing leader with over 20 years of experience in marketing and event management. Traci supports Yalo clients with event expertise and experience researching the right events for our clients to attend including international expansion of business. She manages all of the moving pieces and budgets for conferences, trade shows and speaking engagements with attention to detail to make events a success. Traci is based in Atlanta, but travels as needed to see events in action.
Jared Cobb – Senior CopywriterJared Cobb is a Senior Copywriter whose powerful messaging tactics have benefited major brands like Home Depot, Major League Baseball, Qualcomm and Quilted Northern. With 15 years experience in both print and digital marketing, Cobb expertly engages target markets through concise, purpose-driven content. Cobb has Midwestern roots, Bay Area ties and lives in Atlanta, GA with three young kids and too many pets.
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OUR 2014-2015 CLIENTS
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In 2 years, we have helped 28 clients with nearly 60 projects.
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Our passion is for our clients’ success.
CommitmentAttention
Focus
Flexibility
Communication
Seamless
Transition
Design / UX
Development
B2B Knowledge
Integrated
Delivery
ExperiencePlan
Execute
Measure
Report
Results
A TRUE PARTNERSHIP
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CONTACT US
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3400 Peachtree RoadAtlanta GA 30326
Phone: (216) 533-5840
Digital Yalo
