CEOs are startled by the rising expectations of a digital customer. Here is what they expect

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Companies combining the 3 pieces together just the right way

Net�ix revamped their user interface on most devices by running multiple eye-tracking studies and A/B consumer tests to improve product o�erings and allow seamless screen to-screen experiences.

65%of consumers use catch-up services, including online

video services to watch shows later.

44%Warner Bros transformed traditional ways of storing and sharing content into a single, totally integrated digital operation that started with Media Asset Retrieval System (MARS) and later extended to their entire digital assets lifecycle.

Consumers are willing to see online ads for access to

free content.

62%BBC launched their next generation BBC iplayer with innovative features such as pop-up channels, online channels to deliver relevant and personalized content. consumers are ready to pay

more for better availability of content anywhere

and anytime.

78%HBO adjusts to multiple “�rst-screens” with HBO Go which allows users to watch any program on the mobile phone and launch the program on TV, resuming where they left.

of consumers access content through more than

one device.

56%The Sun newspaper bundled print subscriptions with mobile device access, including exclusive video clips of European football for the ardent fans. Sun is one of the early adopters of multi-channel engagement strategy in print media.

of consumers access news on mobile phones.

39%The Wall Street Journal expanded their digital subscription with a �exible “paywall” to drive digital revenue growth from both subscribers and advertisers. This helped them deal better with advertising ebbs and �ows to expand their geographical reach.

Users use more than one digital device to

consume news.

CEOs are responding with 3 power moves

Customer Experience

Digitizing Operations

Business Transformation

Media companies are changing the way they run their business by embracing technology. They are now transitioning to provide fluid content on versatile devices.

Media companies realize the value of consumer’s personal data across all touch points, which helps them gain customer loyalty. With predictive analytics approach and socially informed knowledge, media companies are now following consumers screen-to-screen with personalized content.

Media companies are moving towards digital products by bringing agility in platform building and by digitizing the process to roll out immediate and flexible content.

Connecting data and cloud to navigate the transformation

MOBILE FIRST CHANNEL ENGAGEMENT

SCALE WITH THE CLOUD

Design Apps to personalize the travel experience across multiple

points of the journey.

Merge customer data from allsources to build a comprehensive

view of every customer.

Use predictive analytics tounderstand customer behavior

and create highly targeted offersand personalized service.

Support your digital programs bybuilding enterprise class applications

and scalable infrastructure withthe cloud.

PERSONALIZATION

SINGLE VIEW OFCUSTOMER

RESOURCES

Companies who are struggling, are getting stuck with

Lack of multi-channel content strategy

Lack of a single view of the consumer

Old technology and platforms

Companies that are not adopting a multi-channel strategy and offering services such as HD Streaming are missing out on a majority of customers.

Companies that are not leveraging consumer data and media analytics across touchpoints to provide personalized content are not able to retain existing customers.

Companies that are still using old technology for media applications may miss an opportunity that might have led to a winning streak and may find it difficult to roll out new features and to the market.

The cloud is the pipeline

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Whether provisioning new machines or deploying apps across devices, the cloud makes it easy to build highly available, infinitely scalable apps and APIs.

Compute The ability to manage high output, low-latency data on the cloud helps to scale predictive analytics and leverage machine learning.

Analytics

The cloud helps in creating Event Notification Hubs to ingest, process, and orchestrate notifications to scale.

Web Scale

Virtual Machines and Load Balancing capabilities help companies automate and stay agile

Agile Infrastructure

Encode, stream and store rich media and deliver them across millions of end points

Media Storage and delivery

What’s KeepingCEOs of Media CompaniesAwake At Night?

Data is the new “Oil” in the media industry

HOW ARE CEOs NAVIGATING THIS DIGITAL TRANSFORMATION?

PROBLEMS CEOs ARE FACING TONAVIGATE DIGITAL TRANSFORMATION

“I want my content to be accessible on the screen of my choice”.Multi-channel strategy with uniform and flexible content across all channels.

Personalized offers and recommendations saves customers time and reduces time for decision making.

“I want you to send me exclusive offers based on my check-ins”

“I want to be able to access my content whenever I want”Develop a portal offering all the features and functionalities with an exclusive focus on quick response time and flexible con-tent availability.

“I don’t want to read repetitive content”.Provide personalized content based on the past viewing history of the customer to ensure that the content is non-repetitive.

“I want all my channels of content consumption to have an awesome UI”.Provide users a uniform and engaging User Experience across all channels.

“I want you to remember my likes and preferences”.System to gather and analyze consumer data and preferences to provide personalized content.

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Pandora uses big data to analyze the characteristics of individual songs, adding the information to a huge database. The service matches song characteristics to user preferences to determine which songs are included in each user’s playlists and hence provide personalized content.

Forbes built an exclusive data analytics model to deliver relevant and timely content. 50% of Forbes’ monthly traffic comes from articles that are more than 30 days old. Their articles lived longer as it provides content the users want to read.

Netflix uses data-visualization tools on a continuous basis to gain insights, tweak their existing offerings and also solve pressing business matters. Netflix uses sophisticated Big data tools to serve the interest of their customers.

The digital division of CBS, which is home to more than 30 Web properties, including high-profile sites such as CBS.com, CBSSports.com and other destinations such as last.fm, Chow, CNET and UrbanBaby, replaced proprietary systems with cloud systems which helped reduce cost and improve agility.

At 20th Century Fox, IT is aligning with the business to drive the digital transformation through cloud for managing, collaborating and distributing media assets globally and it also provides an ideal environment to support their internal cross-divisional customer needs.

Walt Disney uses cloud technology on Disney Movies Anywhere, a service for consumers to watch  Disney, Pixar and Marvel films online and store them in the cloud. The service allows consumers to buy digital movies from a library of more than 400 titles through Apple Inc's iTunes store and the Disney Movies Anywhere website and app.

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