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Digital Strategy for P&G Matthew Erickson

Digital Strategy for P&G

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Page 1: Digital Strategy for P&G

Digital Strategy for P&GMatthew Erickson

Page 2: Digital Strategy for P&G

Big Idea?

Page 3: Digital Strategy for P&G

Hundreds of dewdrops to greet the dawn,Hundreds of bees in the purple clover,Hundreds of butterflies on the lawn,But only one mother the wide world over. ~George Cooper

Focus on Mom

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Mom Likes

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Hello, Ladies

Memorable

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Tools

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Key Performance

Indicators

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X 500,000,000

Budget

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Growth

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Summary