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www.iSocialYou.com
Digital Selling(How to Consistently Attract and Retain More
Customers in a Noisy World)
1. Real Life Selling VS Digital Selling2. Ultimate Challenge Of Digital Selling 3. ABC Process To Sell4. Best Practices 5. Q&A
www.iSocialYou.com
A = Attract
• Pick RIGHT digital channels• Go after your target audience• Be a content producer (Blog)• Consistency is the key• Respect the digital channel
www.iSocialYou.com
B = Build Relationships
• Find your USP (Unique selling point)• Be human• Visuals (Images & videos) • Educate & Entertain • Social listening • Help first then sell
www.iSocialYou.com
C = Convert (Lead Generation)
• Powerful lead magnet (prize) • Social contests • FREE Giveaways • Use social Ads to promote • Build your email list • Sell via email marketing
Best Practices
- START - Right TOOLS- BE CONSISTENT (magic) - USE VISUALS (Photos & Videos) - START with 1 channel - BUILD TRUST
- Follow 80/20 rule - Focus on THEM- Talk about benefits (not features)- Practice social listening - Help first & then ask
www.iSocialYou.com
Dark Truths About Digital Selling
- Pay to play - FREE ONLY to start - Requires hard work & time - Build relationships & trust - No short cuts
Digital media is NOT optional www.iSocialYou.com