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@shawna0527
SEO Deep dive Digital Marketing Tools for Success
@shawna0527
About Me! Gruen Agency Full-service digital marketing agency • SEO • Paid Search • Social Media • Content Marketing • Web Development • Local Search
Shawna Kenyon Director of SEO
@shawna0527
COURSE SCHEDULE
1. Times Have Changed 2. Understanding Your Customers 3. What Do You Want To Accomplish? 4. Are You Prepared? 5. How Are You Going To Get There? 6. Organic Vs. Paid 7. What Do You Want To Say? 8. Get Social! 9. How To Integrate Mobile 10. Do I need Help? 11. How Long Will This Take? 12. How Can We Help? 13. Q&A
@shawna0527
Times Have Changed
Number of Online Users: 3,019,291,091
61% of global Internet users research products &
companies online.
44% of shoppers begin by using a search engine.
@shawna0527
Awareness
Consideration
Purchase
Interest
Retention
Advocacy
Customer Habits Have Changed
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Do You Know Where You’re Going?
Every successful strategy starts with an understanding of where you are, where you want to be and how you’ll get there.
@shawna0527
Who is your audience?
Do you understand their pain points?
What is your buying cycle?
What is the customer life cycle?
What does your competition do well?
How will you execute?
WHAT ARE YOUR GOALS??
How Will You Get There?
@shawna0527
Q. Is Your Site Set Up For Converting Traffic? Q. Do You Know How People Search For Your Products Or Services? Q. Is Your Business Location Or Service Based?
How Will You Get There?
@shawna0527
ORGANIC vs. PAID Organic Search Benefits ü Trust & Credibility ü Evergreen ü Click Through Rates
Organic Search Challenges ü Time ü Resources Paid Search Benefits ü Time ü Targeting ü Click Through Rates
Paid Search Challenges ü Cost ü Distrust ü Momentary
@shawna0527
Content Marketing Lessons
Lesson #1 Tell Your Own Story
Lesson #2
Be a Problem Solver
Lesson # 3 Do Something Unexpected
@shawna0527
Content Marketing Lessons
Lesson #1 Tell Your Own Story
Lesson #2
Be a Problem Solver
Lesson # 3 Do Something Unexpected
46% of web users look to social media when making a purchase
3 in 5 small business owners say they have gained new customers
with social media
67% of Twitter users are more
likely to buy from brands they follow
on Twitter
Get Social!
@shawna0527
Content Marketing Lessons Get Social!
A recent Neilson study found that the average consumer spends more than 7 hours per month on their phone. 70% of those devices are smart phones.
Don’t Forget About Mobile
@shawna0527
Should You Outsource?
More than 50% of enterprise businesses outsource all or part of their SEO planning and execution.
@shawna0527
Phase 1 Months: 1 – 3 • Correct technical issues • On-page tactics deployed • Little change in organic
search
Phase 2 Months: 4 – 9 • Start to see minor
victories • Blog Posts • Impressions & CTR
increase
Phase 3 Months: 10 – 12 • SEO strategy should be
producing more results • Ability to refine &
improve
How Long is the Journey?
@shawna0527
We’ve Got Your Back!
Ask Gruen how we can help you achieve your
marketing goals!
@shawna0527
THANKS!!!! P.S. – You Can Totally View
This Presentation here
http://slidesha.re/1z8iI6r
