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July 19th, 2014
Chris Mercer• Content Developer• Optimization Expert• Host of DMTW• Call me “Mercer”
Who Am I?
This Week’s Focus Topic…
Have A Question? http://ssm.tips/question
http://conversionxl.com/5-characteristics-high-converting-headlines/
“5 Characteristics Of High Converting Headlines”
http://conversionxl.com/5-characteristics-high-converting-headlines/
Characteristic #1: Numbers
http://conversionxl.com/5-characteristics-high-converting-headlines/
Characteristic #1: Numbers
http://buzzfeed.com
Characteristic #1: Numbers
http://conversionxl.com/5-characteristics-high-converting-headlines/
Characteristic #2: Length
http://conversionxl.com/5-characteristics-high-converting-headlines/
Characteristic #2: Length
http://conversionxl.com/5-characteristics-high-converting-headlines/
Characteristic #2: Length
http://conversionxl.com/5-characteristics-high-converting-headlines/
Characteristic #3: Negative
http://conversionxl.com/5-characteristics-high-converting-headlines/
Characteristic #3: Negative
7 Worst Headlines Ever Created
7 Best Headlines Ever Created
vs
+
I’m Going To Hurt You
I’m Going To Help You
vs
+
http://conversionxl.com/5-characteristics-high-converting-headlines/
Characteristic #4: Two Parts
http://conversionxl.com/5-characteristics-high-converting-headlines/
Characteristic #5: Clear
http://headlines.copyhackers.com/scorecard/
Another Great Resource…
https://www.facebook.com/business/news/manage-facebook-ads-on-the-go
Ads Manager Goes Mobile…
http://wordpress.org/news/2014/07/wordpress-4-0-beta-1/
WordPress 4.0 Is On The Way!
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