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You had me at hello How marketing automation can help you build
real connections
Michal Leszczynski@mrleszczynski | @GetResponse
DigitalMarke,ngSummitAsia2016
Michal Leszczynski Content Marketing Manager at GetResponse @mrleszczynski
Where do we stand?
Era of the consumer
Era of the on-demand
They shape the reality around them
They want to be heard
They want to be seen
And they want it quickly…
Source: Econsultancy
The Problem?
The user average attention span in 2015
The average attention span of a gold fish
8.25 sec 9 sec
Source: StatisticBrain
Happy customers who get their issue resolved tell about 4-6 people about their experience. – White House Office of Consumer Affairs
A dissatisfied customer will tell between 9-15 people about their experience. Around 13% of dissatisfied customers tell more than 20 people.
– White House Office of Consumer Affairs
The Solution?
Marketing Automation
Lets you automate your communication
Puts you in control of how you’re heard
Delights your customers.
How?
It helps you welcome users the right way
It helps you engage more
It helps you sell more
Source: Shopify
Summing up
Marketing Automation lets you
• automate your communication • communicate in a relevant way
and at the right time • engage more • sell more
… and form real connections
And not just any connections…
Source: metro.co.uk
And not just any connections…
How to get there?
Remember:
• Start slow and get to know your audience • Build your list and segment it • Test, test, test • Run drip campaigns • Grow your workflows as you grow
