Digital Marketing

(Amul Ice Cream)

Presented By:

Dipanway Bhabuk

Roll No.- DM14D15

(Core Marketing)

Digital Marketing

Digital marketing is marketing that makes use of electronic devices (computers) such as personal

computers, smartphones, cellphones, tablets and game consoles. Digital marketing applies

technologies or platforms such as websites, email, apps (classic and mobile) and social networks.

Digital Marketing can be through No internet channels like TV, Radio, SMS, etc. or through

Internet Channel like Social Media, Emails ads, etc. Social Media Marketing is a component of

digital marketing.

Difference between Digital and Traditional

Marketing

Digital Marketing focuses on the web and Traditional marketing focuses on media like

print, television, radio, and direct mail.

Traditional marketing uses fewer resources, and because of this, the audience will be very

specific and targeted. Although digital marketing does see some targeting of its audience,

the content is largely available to the public as a whole, dramatically increasing its scope.

Products

Products

Product Variety: A wide range of dairy ice creams and frozen deserts.

Quality: premium ice cream rich in calcium which is fresh every time.

Features: made from fresh milk and cream and high in nutrition.

Packaging: high quality and eye catching packaging. Packaging is colorful in order to attract

children.

Sizes:

Cone: 50ml, 80ml, 100ml, 120ml.

Cup: 40ml, 90ml,80ml,100ml, 125ml.

Stick: 40ml, 60ml, 75ml.

Take home: family packs(500ml, 250ml) combo pack(750ml+750ml free) take home pack(2.2litre,

1.5litre, 1.25litre, 1litre)

Price Cups = Rs20, Rs30.

Cones= Rs30.

Stick= Rs10.

Family pack= Rs120.

Place More than 1000 cities across India at Amul preferred outlets.

Promotion

Promotion Advertising: ads on televisions, ads through message, ads trough emails.

Message: linked ice cream with joy and happiness so their tagline is art of happiness.

Linked with consumer using various mediums social communities e.g. Facebook and

twitter.

Plan For Digital Marketing For Amul Ice Cream

• Create awareness and informing about the newly launched as well as the existing products of amul

especially Ice cream.

• Through Email Marketing.

• The standard price menu will be given in our digital marketing promotion

• This type of marketing promotion will give us lower cost also & showing price menu will help

customer to choose their segments also.

Product Positioning:-

AMUL Ice cream is among the Asia's top 10 Ice cream brands.

In a short span of 6 years, Amul Ice Cream has become No.1 Ice Cream brand in the country. Amul ice

cream is now the only national brand and other Ice Cream brands are regional.

Position in the market: Amul No.1 brand in India: Amul has achieved a market share of 38% (4.5 times

larger than nearest competitor).

Amul Ice-cream : "Real Milk Real Ice-cream"

Source:-

http://www.amulicecream.in/amul_partner2.html

THANK YOU…