“Raw pressery is India's first

brand to provide cold

pressed juices made from

vegetable seeds and nuts

spices and fruits for a

healthier YOU.

Every bottle of RAW juice is

oozing with the goodness

and freshness of nature!

WE ARE ALL GOOD & NO

BAD!”

www.rawpressery.com

OUTDOOR

MEDIAAND NOTHING

ELSE.

RAWBOARDS

SOCIAL

MEDIAAND NOTHING

ELSE.

#UAEgetsRAW

AND NOTHING

ELSE.

AND NOTHING

ELSE.

Instagram

• 52.2k followers

• 1k posts

• Aesthetic feed

• Reposts followers’ images

• Uses hashtags like

#rawpressery, #coldpressed,

#veganism

AMAZON INDIA FASHION WEEK #AIFWSS18

TWITTER.

AND NOTHING

ELSE.

AND NOTHING

ELSE.

AND NOTHING

ELSE.

YouTube

STATisticS

Facebook-Likes 77,444 3511 113,499

Instagram-

Followers

54.7K 2382 241K

Twitter-Followers 3703 255 27.2K

Youtube-

Subscribers

231 None 176

Email marketing

Mood Board

AND NOTHING

ELSE.

Digital Ads

Google Ads

Landing page

Remarketing

AND NOTHING

ELSE.

SEO AUDIT

Keywords Raw comes first for

High DA backlinks

SEO SUGESTIONS

IMPROVEMENTS TO BE DONE

Reduce

the page

size. 3.4

Mb is a

big page.

Combine

files to

make the

HTTP

request less

Increase

the page

load

speed. 11

seconds is

not ideal.

Meta description

Title Tag- H1

WHERE WILL CHANGES BE MADE IN SEO?

Image Alt Tags

KEYWORD NAME AVG MONTHLY SEARCH COMPETITION

Juice Cleanse 100-1K High

Juicing for weight loss 100-1K High

Cold press Juice for breakfast 10-100 Medium

Cold press Juice benefits 10-100 Low

Cold press Juice advantages 10-100 Low

Cold press Juice delivery 10-100 -

Cold press Juice health benefits 10-100 -

Cold press juicer 100-1K -

Cold press juice vs Fresh Juices 100-1K -

KEYWORD

SUGGESTIONS

BUYER PERSONA

JAY SHAH

• Age 26

• Data scientist at Accenture

• Income: 16 Lakhs PA

• Graduated SP Jain school of

Global Management

• Stays in Worli

• Uses Facebook and Linkedin• Goes to the gym 4 times a

week

MALINI

ARORA• Age 42

• Stays in Delhi

• Studied interior designing at

Parsons New York

• Income: 22 lakhs PA

• Vacations abroad every year

• Active on Facebook and Instagram

• Has her own interior designing firm

KANISHKA

ASSUDANI• Age 19

• Stays in bandra

• Studies BBA at Podar World

college

• Active mainly on Instagram

• Travels internationally

every year• Parties every

weekend

• Dependent on parents’ income

CAMPAIGN 1

Mumbai Marathon

CAMPAIGN 2

Raw Pressery x Vogue

CAMPAIGN 3

#TakeRawWithYou

Best photos under the hashtag

will be:

1. Showcased on the website

2. Reposted on Raw’s

Instagram account

3. Winners will be sent a free

drink of their choice

Winners will be selected on

the basis of uniqueness,

aesthetic appeal and likes.

Suggestion to

improve Raw’s

Instagram feed

Facebook and Instagram Google Ads

Facebook:₹60,000Instagram: ₹60,000 Search: ₹30,000 Display: ₹50,000

MEDIA PLAN BUDGET:

₹2,00,000

FACEBOOK

ADS

v

v

v

FACEBOOK AD-2 TARGETING

Landing Page

Facebook Remarketing

GOOGLE ADS

Tomato Soup

Ad Group

Google

Search

Ads

Google Display Ads

Display ADS copy

Here’s what juice cleanse does to your body

Why Keto diet is the new fitness sensation

Your detox guide for this wedding season

How to get that beauty glow

SHOPLEAR

NBUNDLE

S

CLEANS

ES

Battle royal: Cold pressed juice vs Fresh

juice. Who wins?

Here’s what juice cleanse does to your

bodyTalk about juice cleanse, it’s types, why is it

important

Why Keto diet is the new fitness

sensation

Give details about Keto diet, how it works, which celebrities are on the diet, role of juice in it.

Your detox guide for this wedding

season

Talk about detoxifying, effects of toxic food on

the body

How to get that beauty glow Skincare and health tips, Raw beauty cleanse

Battle royal: Cold pressed juice vs Fresh

juice. Who wins?

Difference between cold press juice, why is cold

press better, advantages and disadvantages of

both, what helps more in losing weight and being

healthy

CONTENT BUCKET

• Campaigns

• Blog updates

• Facebook

stories on

events

concerning

Raw

• Contests

• Aesthetic

posts

• Product

showcases

• Reposts from

fans and

influencers

• Instagram

stories

• Twitter Polls

• Ask for

opinions/enga

gement

• Customer

service

• Funny and

quirky content

GIFs Influencer’s photos Travelling photos

Nutrition and health related listicles

Polls

ONLINE REPUTATION

MANAGEMENT

QUORA

TWITTER

FACEBOO

K

REVIEWS

ONLINE PLATFORMS TO BE ACTIVE ON• Quora.com

• Fitday.com

• HealthBoards.com

• HealthFitnessIndia.com

Here’s your coupon

code

Transactional E-mail following up with the lead generation offer.

Yes N

o

EMAIL AUTOMATION

We’ve gone nuts behind

thisYou really should check this out!

Trying to get users to utilize the

discount code and access the

website.

Provide incentives in the form of more

discounts. Subject is catchy enough

for them to open the email.

Yes N

o

Yes

This shake is B-A-N-A-N-

A-S

Talk about banana juices and how crazy the deals are.

Double Up on

beauty

See the beauty cleanse juices at 25% off

Yes N

o

Yes

Behind the curtains

Talk about the science that goes into

cold press juice

The bundle of your

dreams

Provide a custom subscription email in

which the subscriber can choose what

mix and match bundles they want

MEET OUR

INFLUENCERS

• @yasminkarachiwala on instagram

• 436k followers

• Celebrity fitness trainer

• She posts her workout routines on

her Instagram and YouTube channel.

• Talk about why Raw is a healthy and

a better alternative to other juices

• @beerbiceps on instagram

• 87.6k followers

• Fitness trainer and blogger

• Talk about how Raw helps in losing

weight because he has lost a lot of

weight and is Tanmay Bhat’s trainer

– who also lost 100kgs of weight.

• @santoshishetty on ig

• 353k followers

• Lifestyle blogger

• Integrate #TakeRawWithYou

campaign as she travels

• Talk about using Raw as a

rejuvenator during her hectic

schedule