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Digital Marketing Strategy for Education Courses will guide you, how to prepare a Complete Digital Strategy for Marketing your courses in India. A guide on understanding the Online Demand for your courses, Reaching out to your target audience (Students & Parents) using the Digital Journey of the user & few tools of the trade. For a detailed & custom strategy for your courses, Feel free to connect with us on [email protected]
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PhonethicsDigital Marketing Case study - Education
INDEX
Introduction Our Clients (Education) Case Study Education Online (How Education is being pitched online)
User Journey How to Market your courses online? Connect with Us!
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Introduction
Manage 1 Million online interactions for our clients daily
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AWARDS &Recognition
Only Indian Digital Agency to be shortlisted
Best Mobile Application
Best Use of Social Media - NissanIndia’s First Movie to Release on Mobile
Phones
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CORE SERVICES
Digital Infrastructure & planning – comprehensive financial goals led planning
Social Architecture – selection of social platforms, engagement strategy for each network and goals led community planning.
Mobile Asset creation & Mobility solutions
Creative planning & Execution – designing overarching campaign, special properties and material to accompany the execution. Bringing disruptive, game changing ideas to the client that amplify the impact of bought media.
Media planning, Buying & Management – scientific media planning based on cutting edge traffic estimators and analytical tools & cost optimization of campaigns.
Strategy Creative Technology
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Our key ClientsEducation Sector
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Phonethics Mobile Media (P) Ltd
Jetking SEM
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Objective: Lead Generation Branding
Solution Hyper geo targeting, the cities and areas with Jetking Presence. Focus on the quality of Training provided by Jetking. Testimonial Route for the creatives showcasing the alumini of Jetking
and their achievements. Local Ad placements having their regional language and the geography.
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Competition
Too Many fields to fill – Discourages a prospect to fill the form
Too Much Information Confuses the Prospect & He can’t reason himself filling up the form
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Key components of the Idea :
Purchase Funnel - User Experience - Alumini - Reinstate 'Kuch ban kar niklo'
Highlight testimonials from Jetking Alumini who have made a mark in the society & Target People who are preferably at the Preference stage or Purchase stage for High ROI.
Use a Fun Animated Video depicting the dilemma of a student life which can be easily identifiable by students.
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Quick loading Landing page highlighting successful alumni and course info in a de-cluttered format
Quick course overview
Content laid out to aid User Experience
Viral content added at the bottom
Future Assurance
Success Stories
Crisp Course
Information
Minimalistic Form Fields
Viral Video
BrandingPhonethics
Rahul Says it Best When he says Nothing at allTo know more click here
Silent Animated Video Created by Phonethics for Jetking SEM & BrandingPhonethics
OUTCOME
Conversion rate of 7.1% from clicks to Unique leads along the duration of the campaign. i.e over 7.1% people who clicked on the ads also filled up the form expressing a desire to join Jetking.
7.1%
CONVERSION
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Problem identification and solution design
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Jetking Case study
Insights from 2011 pointed to student behavior as well as opportunity for streamlining the lead processing pipeline.
We discovered that Independent web presence from franchisees creates trust issues. Additionally the Corporate headquarters wished to bring a certain uniformity to the entire web development and brand presence.
We designed and developed a ‘Jetking Partner Integrated Website System’ to provide local web presence to all franchisees while retaining control over the mother brand as well as resolving any trust issues. Easy to use back end system allows partners to update content in minutes
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Jetking Case study
Beyond regular website development into strategic consulting – identifying the business problem and providing a scalable solution.
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OUTCOME 11%
CONVERSION
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Education OnlineHow Education is currently being pitched Online
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Khan Academy
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Khan Academy on Mobile
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Khan Academy on Mobile
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Udemy on Mobile
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Udemy on Mobile
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Coursera
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Is your Content & Information Architecture at par?Design & Develop content as per industry benchmarks & not as per your convenience.
Students & parents today have access to actionable information. It is imperative that we stay ahead of the digital behaviour curve.
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Marketing Flow
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The User JourneyDigital Journey of an education Prospect (Student & Parent)
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User Journey
EnrolmentEnquiryInteracti
onDiscover
y
Social MediaFacebook ads
SEMSEO
Display NetworksContent Tie-ups with
platforms
Social MediaCampaign Landing
PageTestimonials
Course InformationVideo/Digital Asset
A Minimilistic enquiry form
Counsellors to take over
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How to Market your courses online?
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Identify Key Products to market online
Identify Key courses that needs to marketed online.
Attention Span of the audience is not more than 30-45 Secs
Avoid Information Overload Choose not more than 1 or 2 key courses
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Search trends & Volume
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Using trustworthy tools to identify Search Volume & Trends
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IS There Enough Demand? Do you know what is Volume of searches happening pertaining to your key courses?
What is the Search trend for these keywords.
Identify Peaks in Search trends & allocate budgets accordingly.
SEM
Use Appropriate Search Engine Marketing Strategy to market your Courses across Search engines.
Key ingredients are: Devices Location Duration Keywords Adgroups Text Ad copies Optimised Landing page
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SEOOn page &Off Page
SEO gets organic traffic. For your Landing page, have a well defined Long team SEO strategy.
Key components are: Article Submission Building Backlinks Topical & Relevant Blogging Forum Commenting, Blog commenting on the sites related to
Education- Pagalguy, Coolavenues. Optimizing the Landing page URLs
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Mobile Marketing
You Cant Avoid Mobile Marketing. Your TG spends Maximum time with their personal screen.
Key components to device a Mobile Marketing Startegy
Dedicated mobile site for campaigns. Search Ads on mobile Wap Display banners In app display advertsing
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Social
Social Channels are Very Low on ROI for Education Sector. Identify the Role each platform will play in your over arching strategy.
According plan a Year long presence on key social media Channels
Few social media platforms to consider:
Youtube Videos Facebook Google+ Twitter
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Few Tools of the Trade
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Tools
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Connect with us today! to device your own ROI driven Digital presence & Marketing Strategy for your Courses.
Call now! Tel: +91 93 23 93 94 94 [email protected]
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