Conclusion

- Always have a plan/strategy in hand- Be one step ahead of your competition- Be prepared for change- Aim to create relationships, not promotional

materials- Sell services, not products- User attention is more and more difficult to get- Content and ads are complementary- Never get discouraged- One channel will never be enough- Constantly try to meet the needs of your clients- Test continuously

THANKS!

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@cotealexandra11

alexandracotelit.wordpress.com

Thanks for watching!