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Presented By: Group 9 Ayush Manan Vishwakarma Surinder Singh Tushar Mittal Udit Jain Digital Marketing Practices by Mobile Phone Companies in India

Digital Marketing Practices by Mobile Phone Companies in India

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Presented By:

Group 9

•Ayush Manan Vishwakarma

• Surinder Singh

• Tushar Mittal

• Udit Jain

Digital Marketing Practices

by Mobile Phone Companies in India

Structure

Digital Marketing Comprises of two types of marketing strategies:

Push Strategy:

Google Ads

Youtube Ads

Facebook Ads

Emails

Pull Strategy:

Social Media

• Facebook

• Twitter

• Youtube

E-Commerce

• Flipkart.com

• Homeshop18.com

Search Engine Optimization (SEO)

Content Marketing

• Company Official Website

Page likes

1,14,00,000 11,500,000

22,000,000

14,600,000

Total Page Likes

Samsung Nokia Micromax Sony

Total posts

28 27

19

25

Total Post (2 weeks)

Samsung Nokia Micromax Sony

Likes per post

6226

20446

2260

8664

Samsung Nokia Micromax Sony

Comments per post

104

618

63 31

Comments Per Post

Samsung Nokia Micromax Sony

Channel followers

171,000 170,000

45,60023,400

Channel Followers

Samsung Nokia Micromax Sony

No of tweets

5550

2319

Number Of Tweets

Samsung Nokia Micromax Sony

1 week

Retweets per tweet

4

61

14

4

Samsung Nokia Micromax Sony

Favorites per tweet

6

36

11

4

Samsung Nokia Micromax Sony

Channel Subscribers

11,412

25,749

17,323

8,288

Channel Subscribers

Samsung Nokia Micromax Sony

Total video posts

36

5 4 6

Total Video Posts

Samsung Nokia Micromax Sony

4 Weeks

Views Per Post

163113987

178123

227827

Samsung Nokia Micromax Sony

Feb 6

•Launched

•Out of stock within an hour (15000 units)

MOTO- G MOTO- E

May 14

•Launched

•Out of stock in less than a day

•Offered special benefits

May 23

•Reopened stocks

•Out of stock in less than a day

May 30

•Out of stock in 2.5 Hrs.

•2.5 L units sold in one month

January 2014

•Micromax Canvas XL

•Twitter was the medium to announce

March 2014

• Micromax Canvas Knight

•company's online store

Other Companies following the trend

• Called the Apple of China• Launch in September in India• Exclusively through Flipkart

Trend analysis (5 Years)

Samsung Nokia Micromax Sony Motorola

Best Mobile Phone

X X X X

Mobile Phone X X X

Smart Phones X X

Best SmartPhone

X X X

Organic Search

Company Official Website Analysis

Samsung Nokia Micromax Sony Motorola

Aesthetics 1 2 5 4 3

Media 1 2 5 4 3

Text 2 1 4 3 5

Ease of use 1 3 4 2 5

Overall Rating

1 2 5 4 3

Micromax

Motorola

Sony

Nokia

Samsung

Overall Ranking

Overall ranking

1

2

3

4

5

Samsung Nokia Micromax Sony Motorola

Best Mobile Phone

X X X X

Mobile Phone

X X X X

Smart Phones

X X X

Best SmartPhone

X X X X

Not like everybody else – a commercial for youtube’rsTotal reach - 4,14,659 views in almost 2 months

Micromax turbo coming soon 11 sec video (Hugh Jackman ) Total reach – 7,33,164

Samsung GALAXY S5 - Official IntroductionTotal Reach – 2,73,28,329

Xperia Z2 from Sony - Details Make The DifferenceTotal Reach – 1,24,41,687

Facebook Advertising

Email Marketing

Comparison and RecommendationsBest

Performing Worst

PerformingRecommendations

Facebook Nokia Micromax

Out of overall Ranking, Samsung was the leader and Micromax was the tail ender.

Micromax should work on

•Better page engagement

•Improving the official website

•Focusing on the advertisements

Twitter Nokia Samsung

Youtube Sony Nokia

E-commerceMotorola Sony

SEO Samsung Sony

Content Marketing

Samsung Micromx

Push Marketing

Samsung Micromax