THE ART OF STORYTELLING IN SOCIAL MEDIA Music is almost a natural component to have in storytelling. Our online lives are made up of moments that contain, in many cases, a soundtrack to accompany them. In tech driven companies, where information flows quickly and changes are common, there is a need to organize these stories and transform them into something relevant for your audience. I'll talk about finding relevant stories to tell, elaborate them with a music component while keeping all social media actions relevant to a company's objectives.
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1. May 22, 2014 Personal global stories. The art of Music
Storytelling
2. Any Spotify users in the house? 3. The first time I tried
Spotify 4. I am Diego! 5. Some fast figures Paying subscribers:
Over 6 million Active users: Over 24 million Revenue paid to rights
holders since launch: $1bn Number of songs: Over 20 million Number
of songs added per day: Over 20,000 Number of playlists: Over 1.5
billion created so far 6. Were not in Africa or Antarctica (yet).
Available in 56 markets 7. 7 Music & Marketing 8. 8 Live in the
same environment. Complement each other. 9. 9 Who do you want to
talk to? 10. 10 Mainstreamers? 11. 11 General Stories 12. 12 What
about Millennials? 13. 13 Do not want to be labeled. But they have
specific listening habits. Oh, the Millennials 14. 14 What people
want is to 15. 15 What people want is to relate. 16. Local Stories
17. charts.spotify.com 18. Very, very local 19. Me 20. 20 Not the
same Audience Content Channel 21. Where do you want to have the
conversation? 22. One channel Vs Many channels: 23. 23 24. Local
Artists Competition 25. Linking contentto music 26. Music creates
stories 27. 27 Specific Groups 28. 28 Use stories that are already
out there 29. 29 Data driven 30. 30 Combine data with stories 31.
We create organic conversations around music 32. Organic
conversation in Europe (People interacting with Spotify during the
last month) 33. May 22, 2014 Twitter: @SomeDiego [email protected]
(Or add me on Linkedin) Thank you
