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Presentation of Gerrit Vromant, Talking Heads, on Februari 6th on the Digital Marketing Forum
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Social MediaHow to take it to the next level
twitter.com/Vromant [email protected] www.talkingheads.be
Talking Heads is a 360° social media agency,
developing long term, integrated social media strategies and ways to implement those. !
Social MediaHow to take it to the next level
In 4
(easy) stepsQuestionsAnswers
1. HOW TO BEAT THE CHANNEL?
Image: Viralheat.com
1. HOW TO BEAT THE CHANNEL?
Image: Viralheat.com
Be the channel!
1. HOW TO BEAT THE CHANNEL?Own your content.
1. HOW TO BEAT THE CHANNEL?Bring the content & conversation to your audience.
Website Blog
1. Brand
2. Fashion
3. Oldtimers
4. Community
5. Life@Company
6. Events
7. Living
8. Tips & Tricks
9. OfferAd
verti
sing
PR Even
ts
Newsletter
Social Publishing & Conversations
Google+
Youtube
Content Categories Social Channels
Your website and your content platform.
Integrated.
1. HOW TO BEAT THE CHANNEL?Facebook, Twitter, Instagram... Are just platforms!
2. ENGAGE?Video views? Likes? Comments? Those are mere interactions and reactions.
Image: http://trekcore.com
2. ENGAGE?
Image: http://trekcore.com
You only need 3 things.
1 PRODUCT
2 PASSION
3 EXPERIENCE
Image: LikeMyRide
3. LE ROI?
Image: Wikimedia
3. LE ROI?C’est toi!
Image: Wikimedia
OBJECTIVES
3. LE ROI?
EXPECTATI
ONS INVESTMENTSROI
Align expectations - objectives - investments
The Customer Life Cycle
Awareness Appreciation Contact Action Confirm Enthuse Reward
Visitors Leads Prospects Promoters Advocates
New Customers Upsell
Strangers Customer
KPI’s ✓TOM awareness ✓Unaided
Awareness ✓Ad recall !Social KPI’s!✓Social ad CTR ✓Social ad recall
KPI’s ✓Net Brand
Identification Score !
Social KPI’s!✓Permissions
(Likes, followers) ✓Reach
(Impressions, Views) ✓ Interactions
(Photo view, video view, link click)
✓Reactions (Like, comment, share)
KPI’s ✓Consideration To
Buy !Social KPI’s!✓Traffic Quality
(Social Bounce Rate, Time on site, …)
✓Website Traffic Growth (via social)
KPI’s ✓Conversions !Social KPI’s!✓Conversions (via
social)
KPI’s ✓Customer Satisfaction !Social KPI’s!✓Sentiment ✓++Positive brand
mentions)
KPI’s ✓Net Promoter Score !Social KPI’s!✓Update Shares ✓Content Shares ✓Recommendations
KPI’s ✓Ambassador-program
candidates !Social KPI’s!✓Ambassador-program
candidates (via social)
4. SOCIAL MEDIA MARKETING?
Image: binkd.com
4. SOCIAL MEDIA MARKETING?
Image: binkd.com
4. SOCIAL MEDIA MARKETING?
Image: binkd.com
4. SOCIAL MEDIA MARKETING?Social Business!
Image: binkd.com
MARKETING
SALES
SERVICE
?
!
$
SOCIAL BUSINESS!
?
$
Social MediaHow to take it to the next level
Be the channel!Engage!
Le ROI, C’est toi!Social Business!
