Digital Marketing Core Competencies forFunctional SuccessSee our infographic for our suggestions on the critical elements you need

Ability to create and manageall types of campaign programs (reputation, demand creation, sales enablement,and market intelligence) through digital

Ability to define andimplement an effectivemix of digital tacticsincluding web, email, social, SEO, and paidmedia to supportbusiness objectives

Knowledge of demand type and how it relates to the Web experience as well as mastery of the SiriusDecisions Demand Waterfall and Buying Cycle

Possession of technical skills including programming, user interface, systems integration, and Web development

Understanding of the digital buyer’s journey and customerlifecycle to drive digitaldemand creation andretention efforts

Ability to define, implement, and manage processes across the different digital tactics and teams to ensure consistency of efforts and coordination of teams