DIGITAL MARKETING BEST PRACTICES

William Black

Search Engine Optimisation (SEO)

7 SEO Tips1) Get an exact match domain name2) Use Google Webmaster Tools3) Give Google a sitemap4) Make sure you’re mobile friendly5) Use HTTPS / SSL certificate6) Create new content regularly7) Be patientRead full article here: http://ga.co/2bfZQzG

MAXIMISE MOBILE

5 Mobile Tips1) Verify website and blog are responsive

across all devices2) Tailor digital experience to match user

journey3) Test email templates across multiple

devices4) Create mobile specific ads5) Add click-to-call buttons

SOCIAL MEDIA

5 Social Media Tips1) Post regularly and consistently2) Mix content (product/customer focused)3) Analyse results of each post4) Use bit.ly to track traffic from Social

Media 5) Use a Social Media Calendar

Twitter

1) Use #hashtags effectively

2) Include images/videos3) Analyse tweets using

analytics.twitter.com 4) Schedule tweets using

tweetdeck.twitter.com 5) Engage with your

audience

LinkedIn

1) Optimise LinkedIn for SEO

2) Share valuable and insightful information

3) Engage with or create groups

4) Target your advertising to reach specific audience

5) Add a “Follow Us” button on your website

FOLLOW CONNECT BLOG

@Wblack_Mktg www.linkedin.com/in/williamhblack www.williamblackblog.com

Appendix/ResourcesHubSpot Blog: http://blog.hubspot.com/marketingSocial Media Examiner: http://www.socialmediaexaminer.com/ Search Engine Land: http://searchengineland.com/ Content Marketing Institute: http://contentmarketinginstitute.com/