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If traditional marketing is about going out and finding potential clients, inbound marketing is about creating ways for potential clients to find you. Use this presentation to find out exactly what to do to draw prospects to your financial planning practice.
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Inbound Marketingfor the Financial Advisor
Inbound marketing refers to a concentrated effort to disseminate valuable information to a niche group of prospects, usually by digital means, and by so doing attract them as clients. If traditional marketing is about going out and finding potential clients, inbound marketing is about creating ways for potential clients to find you.
What is inbound marketing?
So… what does that actually mean?
A marketing strategy that focuses on getting found by customers
Earning the interest of visitors and customers rather than buying it
Focused on drawing your clients attention toward your company
Creating quality content that pulls people toward your company and product, where they naturally want to be.
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How does inbound marketing work?
There are four steps to inbound marketing
Step 1: Find Me
You step into your clients space and invite »
Step 1: Find Me
You step into your clients space and invite
Connecting on social media - Facebook, Twitter and LinkedIn
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Step 1: Find Me
You step into your clients space and invite
Connecting on social media - Facebook, Twitter and LinkedIn
Become an address collector - Social situations, website forms, and on calls
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Step 1: Find Me
You step into your clients space and invite
Connecting on social media - Facebook, Twitter and LinkedIn
Become an address collector - Social situations, website forms, and on calls
Customers find you via search engines - Update google places and website with keywords
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Step 2: Learn From Me
Entertain and educate with content that helps prospects understand your core values
Step 2: Learn From Me
Consistently refresh website content»
Step 2: Learn From Me
Consistently refresh website content
Blog posts
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Step 2: Learn From Me
Consistently refresh website content
Blog posts
Email newsletters
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Step 2: Learn From Me
Consistently refresh website content
Blog posts
Email newsletters
Valuable social posts with personality-Reflectyourspecialinterests,localevents, and community service
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Step 3: Talk to Me
Get a two way conversation going
Step 3: Talk to Me
“Contact Me” form on website»
Step 3: Talk to Me
“Contact Me” form on website
Ability to comment on social posts - Adjust privacy limitations on social pages to allow conversation (*if compliance allows)
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Step 3: Talk to Me
“Contact Me” form on website
Ability to comment on social posts - Adjust privacy limitations on social pages to allow conversation (*if compliance allows)
Join LinkedIn discussion groups and invite clients to do the same
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Step 3: Talk to Me
“Contact Me” form on website
Ability to comment on social posts - Adjust privacy limitations on social pages to allow conversation (*if compliance allows)
Join LinkedIn discussion groups and invite clients to do the same
Visible links to social profiles
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Step 4: Trust Me
Clients now become your most valuable marketing resource
Step 4: Trust Me
Client Invests»
Step 4: Trust Me
Client Invests
Content builds clients trust in expertise
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Step 4: Trust Me
Client Invests
Content builds clients trust in expertise
Client knows how to contact me 24/7 - Mobile app, website form, and social pages
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Step 4: Trust Me
Client Invests
Content builds clients trust in expertise
Client knows how to contact me 24/7 - Mobile app, website form, and social pages
Client refers friend - Social shares, email shares, and word of mouth
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Amazing marketing. Simplified.
fmgsuite.com@fmgsuite
