DigitalBrand Identity

Personality vs Brand Equity

1.Evoking Online Trust

Times are Changing

Combined Effort

-Word of mouth-Direct interaction-Graphics-Tone of voice-Offer-Size of leap-Fear-Social ranking/metric-Tribal affiliation-Perception of transparency-Longevity-Mass acceptance

Defining the

Objective

Choosing a

Medium

Content and

Creative

The most ‘trustworthy’ digital brand?

2.Lost and Found

Are You There?

-When I search-When I try to ‘figure’ if you are good-I do a check on your references-When I try to connect with you in the offline world

3.The Power of Repetition

Learn from Obama

-He said the ‘exact’ same things in 2008 and 2012-He just said it better in 2012-You believed him both times-Its your character and belief and not your words which do the magic

4.Brand vs Person

Just Falafel:

-FB to Home Delivery-WOM leading to Customers-Social to Real Life

Pinkathon:

-Social Media Requires you to be Be Human

Mom & me:

-Real Life Mom Goes Virtual

Lean In:

-Personal Equity to a Book to a World Wide Community

Carat Lane:

-eCommerce Success-Changed Buying behaviour-Aesthetically Pleasing-Many Points of Sale-High Level of User engagement-Live Chat,Blogs,Newsletter etc

Oprah Winfrey:

-Personal Brand converted into Lifetime Sales

IMPACT

Some Pointers:

-FB, Tw, Pinterest, Blog, YT, Emails,Linkedin,Slideshare-Analyse that-Stay Authentic-Don’t just sell-Be Sincere-Gratify Evangelists-Be Timeless-Don’t follow the trend/fad-COMMUNICATE-Create Extended Identities-Events, Classes, Workshops,DIY Blogs etc

A Generation of Self-Made Hobbyist Business Owners

Digital Footprints are Forever-Be Mindful where you tread

It is not the strongest of the species that survives, nor the most intelligent, but the one most responsive to change.

Charles Darwin

TIME TO EMBRACE CHANGE!

Contact:Namrata Singh -nsingh@darkhorsemedia.inPh-+91-9920791333Web-http://darkhorsemedia.in/