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• PERMANENTLY CARRIED
• ALWAYS ON
• BUILT – IN PAYMENT MECHANISM
• AT POINT OF INSPIRATION
• ACCURATE AUDIENCE
• CAPTURES SOCIAL CONTEXT
• AUGMENTED REALITY
• DIGITAL INTERFACE TO REALITY
2011 U.S. Ad spending vs. Consumer time spent by media (BI Intelligence)
2012 Mobile Ad Spend By Format
MessagingSearchDisplay
So...