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Summary: Is content marketing de heilige graal? En om het dat te laten zijn, welke inspanningen moeten daarvoor worden verricht? Aan de hand van concrete voorbeelden laat ik zien wat de valkuilen zijn en wat er allemaal benodigd is om content marketing op een verantwoorde wijze te implementeren. Tevens laat ik zien welke concrete resultaten het ons nu oplevert.
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Turn content into results
Digital Content Marketing CongresMark Appel | Global Marketing Director | Exact Software
@preciesmark
Digital Content Marketing Congres 2014 Exact Software - @preciesmark
Exact Software - @preciesmarkDigital Content Marketing Congres 2014
Exact Software - @preciesmarkDigital Content Marketing Congres 2014
Exact Software - @preciesmarkDigital Content Marketing Congres 2014
Exact Software - @preciesmarkDigital Content Marketing Congres 2014
Exact Software - @preciesmarkDigital Content Marketing Congres 2014
Average (monthly) Sales Price
Sales Conversion % SQL
Payback time (months)
Exact Software - @preciesmarkDigital Content Marketing Congres 2014
Digital Content Marketing Congres 2014
5%<6 wks
15-45%
Digital Content Marketing Congres 2014
CENTRALProgram Management
Content CreationMarketing Automation
NLPublishing
BEPublishing
UKPublishing
USPublishing
DEPublishing
FRPublishing
LOCAL
80%Global & standardized
20%Local relevance
NEWPublishing
Exact Software - @preciesmarkDigital Content Marketing Congres 2014
Globally deployed per target audience
Standardized and ready-to-use and automated flows
Standardized marketing assets Standardized website pages and emails
Exact Software - @preciesmarkDigital Content Marketing Congres 2014
Clear definition marketing
Alignment other teams
Content Creation team
Exact Software - @preciesmarkDigital Content Marketing Congres 2014
