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@kirkhullis
+kirkhullis #edgebrum
@kirkhullis
+kirkhullis #edgebrum
About Healthspan & our content
@kirkhullis
+kirkhullis #edgebrum
How can your digital content cater for all of your customers?
@kirkhullis
+kirkhullis #edgebrum
The first two personas to satisfy
@kirkhullis
+kirkhullis #edgebrum
Who are your customers?
Over55+
Under 55
What we think What we can show
@kirkhullis
+kirkhullis #edgebrum
Choosing content
@kirkhullis
+kirkhullis #edgebrum
The Content Sweet Spot™
THINGS PEOPLE ARE LOOKING FOR
THINGS YOU ARE
TRYING TO SELL
THINGS THAT ARE INTERESTING TO TALK ABOUT
@kirkhullis
+kirkhullis #edgebrum
Channels & Platforms
@kirkhullis
+kirkhullis #edgebrum
Have confidence in the groundwork
- Create content
- Get it live
- Learn and improve
- Automate what you can and explore the next channel
@kirkhullis
+kirkhullis #edgebrum
What next?- Give some thought to the quick customer and internal stakeholders.
- Focus on key customer types
- Prioritise content that hits the spot™
- Be confident in the groundwork
- Publish on/share to appropriate channels and devices.
- Learn and expand.
And read this >>>@velocitytweets
@kirkhullis
+kirkhullis #edgebrum
Awkward questions.
If you think of something later:
@kirkhullis+kirkhullis