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TWENTY4MODELHUNT
DIGITAL CAMPAIGN
Twenty4Modelhunt Slogan
A R E Y O U T H E N E W F A C E O F T W E N T Y 4 F A S H I O N ??
YOU MIGHT BE THE STAR OF FALL
2017 TWENTY4 CAMPAIGN
#twenty4modelhunt is looking for
individual and groups to be the
face of our winter campaign.
Exploring the hidden talent within our fanbase
Twenty4 Model hunt Source
We are casting for the next face of
twenty4 via social media!
Tag you best picture on instagram with
#twenty4modelling to enter!
Campaign Objectives & ideas
Increased follower
base
Engagement
Brand Awareness
Website traffic
Candidates upload Selfies
Putting audience at the
centre of the campaign
First idea
Candidates upload videos
Why you like twenty4
Thoughts about fashion
Second idea
Content creation & usage
• Look book
• Digital shoot
• Videos
• Seasonal ATL Campaigns
• Website
• Social media channels
• OOH
• Catalogue
• YouTube
Process From registration till the end
Post a picture/video on Instagram with the hashtag #twenty4modelhunt
Telling
us what inspires you in beauty and fashion, and why you should be chosen.
Tagging us what inspires you in beauty and fashion, and why you should be chosen.
Judging panel would include an influencer
Selecting the final 3 artists that will be a part of the #T4 video series.
Step
04
Step
01
Step
02
Step
03
Step
05
• The candidate picture is selected by
the influencer
• The shortlisted candidates are
informed via instagram messages
• The candidates participate in a ramp
walk in a particular country in front of
influencers
• The judges/influencers make the final
selection
• Selecting the final three artists that will
be a part of the #T4 Digital Campaign
series.
The Selection Process
Marketing elements
Online advertising
Influencer program
Tie up with modeling agencies
High Loyal CRM Customers
•SMS and Email campaign
In-store promotions
•cash wrap
•Flyers
Outdoor media
Online Advertising Plan
Media
Targeting
•men and women
•Age: 18+
•entire GCC
•Pre-event and during
the campaign days till
15th Jan
•Existing T4 fanbase
•Friends of fans
•Fashion savvy
audience
Outdoor Media
• The campaign will feature on main
billboards
• Duration: 1 month Pre-event launch
• The theme of campaign to remain
same across ATL & BTL
In-store Promotions
• The cash wrap to have campaign artwork
• Strong tool to target most relevant customers
• Direct explanation by the store staff
• In-store flyer distribution
• The Flyer to be distributed outdoor
• Exposure to existing models
Modeling agencies Tie Up
• Target the agency database
• Exposure to existing models with huge follower base
• Readymade Content availability
• Strong tool to market the entire event.
• Derive mileage from there SM presence
• Exposure to existing models
• Readymade Content availability
The Influencer Program
Budget Split
ATL Outdoor 40%
30% In-Store Promotion
Online ads & SMS
Flyer
20%
10% 1
2
3
4
40k
15k
10k
5k
70k
Activity Elements AED
ATL Outdoor Unipoles skin change cost
40,000
Megacom mupis skin change cost
20,000
In-Store Promotion Cash wrap artworks & Installation
15,000
Flyer artworks & printing
20,000
Online Ads. Instagram
10,000
5,000
Influencer 4 influencers for 6 GEOS
20,000
TOTAL
130,000
Budget Details
E V
E N
T L
A U
N C
H
Jan Feb
Activity 22 23 24 25 26 27 28 29 30 31 1 2 3 4 5 6 7 8 9 10 11 12 13 14
Online ads
S
OOH
Influencer Program
In-store-promotions
Agency Tie-Up
Timeline
T&C
• The candidate should be at least 18 years or above.
• #twenty4modelhunt is open to all people in all GCC countries
• Videos will be accepted through Monday, January 10th
• Both men and women can participate in this campaign.
• The content will be used exclusive for twenty4 marketing activities.