Embed Size (px)
Citation preview
WEB ANALYTICS WEDNESDAYS SINGAPORE
April 2015
TONIGHT’S OVERVIEW
6:30 – Drinks & Networking
7:00 – Presentation 1- Mathias Bak
7:25 – Break
7:35 – Presentation 2 – Wolfgang Maehr
8:00 – That's a wrap!
HOW TO EARN MORE MONEY USING ANALYTICS
Mathais Bak - Digital Marketing Specialist
@ Norbreeze Group
The talk will give you some insight into the
types of numbers to look at when you are
hoping to increase revenue in your business.
WHO?
"Working as a in-house
online marketing specialist I
help companies increase
their revenue. With 5 years
of experience in European
e-commerce market, I
recently came to Singapore
to help build up COCOMI in
SEA."
THE WORLDS BEST EDUCATION
VISION FOR
• LEADING ASIAN ONLINE STORE SELLING
• WATCHES, ACCESSORIES AND
SUNGLASSES
• HOLDING A WIDE RANGE OF POPULAR
BRANDS
HIGH EXPERTISE AND SERVICE GUIDES
• 100% GENUINE PRODUCTS
• BEST IN CLASS SHOPPING EXPERIENCE
AND SERVICE
WHY WE USE ANALYTICS
THE FORMULA OF ONLINE REVENUE:
TRAFFICX
CONVERSION RATE X
AVERAGE ORDER SIZE =
REVENUE
5 REPORTS TO INCREASE THESE NUMBERS
DEVICE & BROWSER TESTING
DEVICE & BROWSER TESTING
DEVICE & BROWSER TESTING
404 PAGES
404 PAGES
404 PAGES
404 PAGES
• WRONG INTERNAL LINK
• SOMEONE IS LINKING TO YOU
• PAGE EXPIRED
• SOMETHING WRONG WITH A PPC LINK
LANDING PAGE & TRAFFIC SOURCE
LANDING PAGE & TRAFFIC SOURCE
LANDING PAGE & TRAFFIC SOURCE
AVERAGE ORDER VALUE
Group Average order size
1 478
2 946
3 1474
4 2112
AVERAGE ORDER VALUE
AVERAGE ORDER VALUE
GroupAverage order size
1 478
2 946
3 1474
4 2112
GroupAverage order size
1 701
2 1184
3 1611
4 2474
QUESTIONS?
BREAK
Our April Sponsors
Decision Science Agency is a group of consultants
and analysts that helps companies to improve the
efficiency of digital marketing operations by
focusing on digital strategy, usability and analytics.
• Web Analytics
• Analytics Models
• Customer Experience
• Research
• Strategywww.decision-science.com
EXPLAINING DESIGNERS
Wolfgang Maehr, Interaction Designer @ Gumbuya
Wolf is an Interaction Designer at Gumbuya, a Singaporean
start up building a digital IKEA: a one-stop place to
assemble modern web applications. He leads the design of
the platform as well as its analytics system.
Design and analytics should have a symbiotic relationship
with one discipline feeding the other. Reality can look quite
different. This talk explores how so and what can be done
to make it a fruitful relationship.
JOBS OR OTHER NEWS?
Thank you to Decision Science!
Please migrate to our MailChimp account!.
Adobe Digitial Marketing Symposium 2015
Job shout-outs from the audience?
Any other news from around Singapore?
Come up and give a talk on a topic of your choice!
© 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.© 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 45
Learn more at http://symposium.adobe.com/sea/
END
Our April Sponsors
Decision Science Agency is a group of consultants
and analysts that helps companies to improve the
efficiency of digital marketing operations by
focusing on digital strategy, usability and analytics.
• Web Analytics
• Analytics Models
• Customer Experience
• Research
• Strategywww.decision-science.com
