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@markorgan
Founder/CEO, Influitive @markorgan, @influitive
Devotion Hacking
Mark Organ
@markorgan
@markorgan
It’s not all good in Marketerville
Marshall McLuhan
Today, the messenger isthe message
@markorgan
Advocates impact each stage of the customer lifecycle
7
References SocialPromotion
Community
Greater REACH
Accelerate REVENUE
Retain and GROW
Referrals Media/Analyst Interviews
Reviews
CaseStudies
ContentCreation & Distribution
Product/NPS
Surveys
UserGroups
CustomerAdvisoryBoards
SocialPromotion
References
Community
@markorgan
Motivating Advocates
MACRO Factors micro factors
@markorgan
Advocate Motivation Model
Exclusive Tribe
Social Capital Meaningful Impact
10
Exclusive Tribe
11
13
Meaningful Impact
14
Social Capital
15
16
White Hat Growth Hacking
@markorgan
Game mechanics fuel advocacy
@markorgan
A/B Testing with Advocates
2%
14%
Black Hat Growth
Hacking
Use advocates to discover underleveraged channels
“What or who is newly influential for you over the past 6 months?”
@markorgan 24
19 Positive Product Reviews
Devotion Hacking: Putting it all together
Experimentation Iteration
New Channels
Advocate Motivation Model
Exclusive Tribe
Social Capital Meaningful Impact
Make advocates your messengers
@markorgan
Thank You!