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There are two types of content…
the content you want to write
and the content your target market wants to find -
#truestory
Content MarketingSUCCESS
It’s increased traffic COUPLED WITH: Increased salesIncreased conversion ratesIncreased TOSIncreased average order valueReduced bounce rateIncreased list signupsIncreased brand searchesetc.
http://sugarrae.com/getit/socialimages
Social image sizes
https://yoast.com/wordpress/plugins/seo/
Social markup
“At the risk bragging, one of the things I’m best at is riding coattails. Behind every successful man is me, smiling and taking partial credit.” ~ Tom Haverford
Get your shit together
• Be responsive / mobile• Page speed tool for mobile user experience grade• Mobile friendly test for mobile friendly approval • (You can pass one and not the other; be careful with those blocked
files!)• Work on conversion, bounce, etc. metrics on mobile
Desktop will never be bigger than mobile again
#truestory• 17.21% loss from desktop to mobile in one year, pushing
mobile devices to 50.62%
• Assuming it maintains even half that growth rate YOY, that puts mobile traffic at 67.83% in two years
• Their mobile conversion rate is .23% vs. 2.43% on desktop
• Feeling any urgency yet?
“If you’re not building an email list?
You’re an idiot.”
Derek Halpern@derekhalpern
http://socialtriggers.com