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Effective Internet marketing requires coordinated strategic elements all working together with a measurable return on the investment. That's why we approach the digital with a holistic concept that takes into account #AdativeSEO & #Web3.0 that must include responsive website development with strong calls to action and conversion architecture, fresh relevant keyword rich content, cutting-edge SEO strategies, mobile websites and apps, email marketing, paid search marketing (PPC), social media management and online review & reputation management. While the digital has become critical, keeping in mind the effective traditional analog media elements that may be well established for a company must be maintained and coordinated for strong brand recognition and securing the market share a company has earned the old fashioned way, this is another element of Holistic Internet Marketing. The search engines that drive website discovery and use are in extreme competition to deliver the best "Search Experience". Things that worked just a short time ago and a slacker style approach will soon leave many businesses on the side of the information highway! You can longer DIY a cheap website with no SEO, no key word rich fresh content, no Social Media integration and interaction, no responsive web design or no mobile website through a sub-domain, little or no traffic to the site (yes, PPC is necessary even if your site is on the first page) and have poor reviews or no reviews and be oblivious to online reputation management. I run the Denver office for WSI, which stands for We Simplify the Internet. As part of the largest and highest-rated digital marketing organization in the world, we deliver world-class products from an authorized supplier network that many in the industry simply can not come close to in quality and proven results.
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1 Click Solutions, LLC – Denver, Colorado - USA
• Introductions• Digital Marketing Overview• 1 Click Solutions + Competitive Research• WONDER bread Implementation & Results• About WSI / Our Team• Our Approach• Next Steps
Agenda
Media Consumption
Digital Marketing System
Paid Search (PPC &
Display)
Search Engine
Optimization (SEO)
Email MarketingRetention
Conversion
Social Media (SMO)
Targeted Traffic
Mobile
Landing PagesWebsites
GEO LocationeCommerce
Surf
Search
Social
Digital Marketing Flowchart
ResearchCompetitor Analysis
Competitor Analysis
For this presentation we
have chosen Napoleon Grills
product category and will analyze
major competitors
Paid Search Marketing
Keyword Phrase
Organic (SEO)
Paid Search
PPC Analysis
Your competitors are spending MORE than you on Google Adwords!
PPC Analysis
We can split test different ad copy based on your competitors ads to see
what has the highest conversion!
PPC Campaigns
PPC Analysis
Impressions Landing Page Visits
Avg CTR
(Click Through Rate)
Web Events
Conversion Rate
To Date 3,000,507 56,789 1.90%22,81
040.2%
Impressions Landing Page Visits
Avg CTR
(Click Through Rate)
Web Events
Conversion Rate
May 2012
161,134 10,912 6.65% 6340 58.1%
PPC Analysis
• Optimized “Search” campaign first 90 days• Gained business intelligence for further
improvements• Very high quality traffic volume with
excellent CTR • Very engaged visitors with outstanding
conversion rate
• WSI will become the second Global Premier Partner with Google in February 2013
• Technology to aggregate and manage all corporate and dealer (local) ad spend
Google Partnership
Display Ads
Display Campaigns
Web Development
We build landing pages
that
convert!
Display Analysis
Impressions Re-Marketing Impressions
Landing Page Visits
Web Events
Conversion Rate
To Date 139,885,123 1,921,513 246,563 50,011 20.3%
ImpressionsMay 2012
Re-Marketing Impressions
Landing Page Visits
Web Events
Conversion Rate
May 2012 21,411,780 187,516 52,450 17,283 33.0%
Adaptive Search Engine Optimization
Keyword Research
Did you know that
91% of traffic
does not go past
page one of
Google?
Keyword Monthly Searches (Canada) Napoleon® Grills Weber Broil Kingbbq grills 49,500 - - 13barbeque grills 49,500 - 10 -gas grills 8,100 3 108 -napoleon grills 5,400 1 - -weber grills 8,100 - 1 -broil king grills 880 - - 1
These are the top 10 websites in Google for Barbeque Grill
Barbeque Grill
Domain Age
The Older The Domain The Better The
Credibility
Score from 0-10.0 being lowest.10 being best
Overall your website scores well – it’s a matter of taking it to the next level!
Measure of pages importance (0-100)
Page RankTrust Factor#Of Pages
The more pages means you are more of a
resource for Google
Referring Domains
The number of websites (domains) linking to you
Backlinks
The total number of links pointing back to
your site
Other Factors
Various other factors will determine your overall
ranking in Google
Video Optimization
On average we can have your
videos on page one of Google
within 5-7 days!
Videos are appearing on page one of
Google for your
keyword phrases
272,417 Views
202,546 Views
Video Syndication
We can deliver up to 5 million Canadian views per month on
our food channel networks.
Video Syndication
880 Monthly Searches
16k+ Views
Blog Content
Content Development Facebook Content
Twitter Content
Social Media
Napoleon Grills
1,893Facebook
Fans
699Twitter
Followers
180,322YouTube views
Weber Grills
113,930Facebook
Fans
23,729Twitter
Followers
1,223,868 YouTube
views
Broil King
1,112Facebook
Fans
276Twitter
Followers
87,685YouTube views
Comparison
5000
Fan Gates (Reveal Pages) are a great way to help increase the number of fans
on your FB page.!
Number of Participants:
2855
Whiz Quiz II
Number of Opt Ins:1713
Home Theatre Contest
Number of Participants:
9886Number of Opt
Ins:3937 out of
4361
Over 80% of users that become
fans of pages never go back to the fan page because of poor engagement (edge rank scores)
Did You Know?
So it is very important that each time you post – you encourage fans to either
LIKE, COMMENT or SHARE the post!
Edge Rank
A scoring system used by Facebook to determine what posts show up in the
newsfeed of people on Facebook!
Engagement
1. How often should I post?2. What type of content
should I post?3. When is the best time
to post?4. How can I measure
results?
What Type of Posts
Posts that include a picture or video have at
least 100% more engagement
Tip: Keep your posts short. Stats have shown that posts 100 characters or less
tend to have higher engagement!!
Edge Rank
Received 547 LIKES
because they ASKED
Received 128
COMMENTSbecause
they ASKED!It is important to post engaging content that either gets LIKES,
SHARES or COMMENTS.
Edge Rank
56,580 usersBBQ / Grilling
294,340 usersCooking
2,477,020 users Female
4,241,900 users25+oldermarried/engaged
Facebook Demographics
SUMMARY-------------------
(Nov 1st – May 31st 2012)
Impressions – 141,380,564
Website Visits – 32,264
Facebook Ads
Social Marketing 2013
1Social Search
Build Google+
Page
Grow Google+ Circles
Add Social Signals
Time Spent On
Site
Develop Engaging Content
2Social
Engagement
Visual Content
Facebook Engagement
Social Sharing
Social Videos
Have fun!
Mobile Optimize!
Mobile Marketing 2013
3Mobile
Mobile Search
Mobile Apps
QR Codes
Shopping/Reviews
Display Ads
Bringing It All Together with the 1 Click Solutions
Holistic Approach!
Integrate StrategiesPPC & Display Ad
Campaigns
SEO
Email Marketing
Social Media
Mobile
Contests/PromotionsWhen you integrate these strategies with the proper conversion strategies you will maximize the opportunity for
success!
From 5,200 visitors per month to 58,000+ visitors per month
Traffic Summary
Traffic increased by 1,002.4%
Direct traffic increased by 1210.23%
Organic traffic increased by 487.30%
Referral traffic increased by 1,146.77%
Facebook traffic increased by 356.26%
# of Email Addresses Collected 50,000
Based on comparison from March18th 2011 – Oct 31st 2011 to Nov 1st 2011 to June 15th 2012
WONDER Olympics
WONDER Olympics
WONDER Olympics
WONDER Olympics
WONDER Olympics
About
WSI
About WSI• Head Office, Toronto Canada
– Since 1995– Doug Schust, President– 1000+ Offices in 80+ Countries
• Google Global Premier Partner– 345 Certified Google Experts
• 35 Certified Analytics Experts• 381 SEO Content Developers• 28 Certified Conversion Specialists• 182 Certified Landing Page Developers
WSI M3 Digital Agency
• Office in Waterloo, Ontario• Darryl Chenoweth, President
• Baltej Gill, VP Marketing
• Full Suite of Digital Marketing Services• Social Media Optimization• Paid Search Marketing – PPC, Display• Search Engine Optimization• Web Development and Creative Design• Custom Applications• Ecommerce• Mobile Apps and Mobile Websites• Copywriting• Analytics• Conversion Architecture
• 2000+ Digital Marketing Projects & Campaigns• 680+ Ongoing Projects
• 4000+ Websites Developed
• 15 WMA Awards
www.wsim3digital.com
Some of Our Clients
Next Steps
• Sign NDA• Get access to analytics • Set up processes for engagement• Understand your business goals• Determine KPIs/goals based on your business
requirements• Develop a plan + critical path to meet/exceed
those requirements• 120 – 150 Day business development track
Our Results
CHECK OUT OUR STATS*As of Sept 2011
Total Keyword Optimized: 52,385
Keywords on Page 1: 32,082
% of Keywords on Page 1: 61.25%
% of Campaigns with min. 5 Page 1 Results: 77.40%
